Once again, you can look to The Evergrey for inspiration in local.
Looking for content ideas for your hyper local blog/website?
A local podcast roundup for your city (or neighborhood). For a fantastic example, head over and have a look at Everygrey’s ” 10 podcast episodes that’ll teach you something new about Seattle”.
Doing the research to put together a local podcast episode resource such as this is something I believe every agent and broker would be wise to invest in.
PS: Why brokerages and teams aren’t investing in Evergrey-like news/community models is beyond me. My challenge to you: go build one.