You might have seen the post (poll) I put up asking what your biggest pain point in your business is. Granted, only 16 people voted – but here are the results…

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One thing immediately jumped out at me…

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If no agents or brokerages need a mobile strategy, that must mean everyone already has one, correct?

So, I ask you…

What exactly is your mobile strategy?

Is it pay Zillow? Trulia? Realtor.com? SmarterAgent? AgentFolio? Do what Keller Williams did and build an app platform for their agents? Pay another vendor for custom work? How are you thinking about bringing your business into a mobile-first world? What are your goals?