Tag Archives: nextdoor
by Drew Meyers on 8:18 am August 22, 2017
Nextdoor recently launched an ad product targeted at agents. A couple weeks ago, they took the next step and added real estate sections to neighborhoods in select cities (greater Atlanta area, Austin, San Francisco Bay Area, Dallas-Ft. Worth, Houston, Los Angeles, Phoenix, Portland, Sacramento, and San Diego). Much of the current product seems to be about helping agents showcase their listings. It’s no secret real estate listings are a valuable piece to engaging content to home owners — but I certainly don’t think Nextdoor wants to be, … Read More »
by Drew Meyers on 11:30 am July 18, 2017
You may have seen the news that Nextdoor is releasing a new feature allowing agents to advertise themselves and their properties on the Nextdoor website (Inman coverage). I think they’ll learn what we learned at Zillow early on: self serve for agents doesn’t really work. (maybe, 10 years later, that’s changed) What if Zillow Premiere Agent also included automatically featuring one’s listings on Nextdoor? One could argue Nextdoor would generate more revenue from agents IF they partnered with a company with an existing national sales team — … Read More »
by Drew Meyers on 4:28 pm June 14, 2013
We’ve covered Nextdoor before. It was announced today that New York City has adopted Nextdoor — in a big, big way. How are you reaching your farm? Have you started a Nextdoor community for your neighborhood? How are you planning to win the neighborhood opportunity?
by Drew Meyers on 12:56 pm February 12, 2013
I just talked about nailing local the other day. Today, NextDoor launched version 2 of their site. Good reminder that people are innovating, every single day in the local space. It may be a month from now, a year from now, or 3 years from now — but someone is going to “own” the digital version of your community. Will it be you or someone else?