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Tag Archives: real estate portals

Tag Archives: real estate portals

How to Differentiate a New Portal?

by Drew Meyers on 8:30 am August 17, 2016

Can you still build a real estate search portal? Yes, absolutely. Anything is possible. That said, if you plan to build a portal and compete – you need to win the consumer (buyers), somehow. Without buyers, no one in the industry makes any money. So, how do you attract them? They are already using agent and broker websites, and/or a combination of one or more portals. There’s not some huge untapped market of buyers not already using Zillow, Trulia, Redfin, etc. To compete at the portal … Read More »

SEO Tricks for Real Estate Portals

by Drew Meyers on 11:47 am March 6, 2016

Syndication SEO Real Estate

“SEO tricks for real estate portals” was another Google search term that resulted in finding Geek Estate this past week. That’s a topic I happen to know a little bit about, having been involved very early on in Zillow’s SEO efforts (2007-2010). SEO is an industry that moves fairly quickly, and I haven’t been following trends day to day since 2011 while I worked at Virtual Results. That said, I think the same core tenants of SEO apply now as then. What are the high level … Read More »

Xome’s Brand Problems

by Drew Meyers on 11:39 am January 8, 2016

Greg wrote about whether Xome is going to rebrand the other day. I saw a television commercial last week during the Seahawks game advertising Xome as the official real estate app of the Seattle Seahawks. I went to their website, and see the primary value proposition as: Everything you need to buy and sell a home – under one roof. Those who know the industry (like those who read this blog) know that’s a massively broad value prop that is all but impossible to deliver on. … Read More »

Agent Invitation – Another Agent Portal Attempt

by Drew Meyers on 10:50 am November 3, 2015

Sounds like another agent/broker portal is in the works: Agent Invitation. I hope they study other attempts at agent portals, and have a clear strategy. On their blog, I see the following numerous times: We’re for Brokers, Agents and Consumers. I’ve read a few of their blog posts, and still don’t understand how they plan to succeed (or what success is to them) other than they will provide “helpful information” to consumers. I’m sorry, I just don’t buy it. What’s the core consumer win buyers and sellers … Read More »

Broker Public Portal: What Investment is Needed to Make Comparison to Travel Industry

by Drew Meyers on 10:38 am April 30, 2015

I alluded to the industry combatting the portals with an Orbitz strategy in January of 2014, which turned out to be the case in February (2015) after Broker Public Portal was announced. The industry is taking a Orbitz strategy. Great. Though travel and real estate are very different industries – it can be done, certainly Orbitz has proved that in the travel vertical. But…how much funding/investment will Broker Public Portal need to have a chance? Some relevant history on Orbitz: Five airlines–United Airlines Inc., Delta Air Lines Inc., Continental Airlines Inc., Northwest Airlines … Read More »

An Alternative to BPP: A Fund for Consumer Startups

by Drew Meyers on 10:32 am April 20, 2015

As you probably know by know, I question whether the National Broker Public Portal stands a chance to compete against the established portals (see articles here). I’ve yet to hear a good argument as to how it plans to become a top 3-5 portal — and it doesn’t seem like a good use of time and money if it doesn’t get there. Unless, like I said before, the only goal is to give the brokerage community more leverage in talks with the portals. If that’s the … Read More »

NRT’s Flank…is a Flunk

by Drew Meyers on 11:49 pm February 24, 2015

NRT threw some money at the portal space, with the launch of When I question whether brokerages / franchises have the chops to compete with the big portals (see here), this “portal” is exactly what I mean (in less than 3 minutes of looking)… Not responsive – doesn’t work on mobile. Took 5-10 seconds for the home page to load on my desktop An iframe for local info. See –> ZERO unique content [Update 3/1: There is a iOS version of the site when … Read More »

Zillow Group: A Brand All Grown Up

by Drew Meyers on 6:22 pm February 18, 2015

Pretty much every industry knows about Zillow’s acquisition of Trulia. The transaction finally closed yesterday, resulting in the newly formed Zillow Group. If you want some more robust thoughts on what this all means, Rob has a few here – but I wanted to touch on something completely different. The 10 year journey. I had an unbelievable first hand view of those first 5 years until my departure in 2010, and an external view over the past 5 years seen through the eyes of my many friends still working there. It may … Read More »

Will Real Estate Follow Travel in Consolidation?

by Drew Meyers on 9:58 pm February 14, 2015

In January of 2014, I wrote: Will the industry take an Orbitz approach (6 largest airlines teaming together to take on Expedia, Travelocity, etc), with the largest franchises/brokers teaming together to build a new portal? The national broker public portal — which I’ve written about here and here — is pretty much exactly that; an Orbitz approach by the industry. Some of you may have seen the news that Expedia bought Orbitz this past week. Will we see the same thing happen in real estate … Read More »

A Follow Up Related to the National Broker Public Portal

by Drew Meyers on 6:01 pm February 13, 2015

A couple months ago, I wrote a few thoughts about the National Broker Public Portal project. As a result of seeing Rob’s recent post, I noticed there are a few updates to share, such as the new website ( and they are in fact moving forward with raising $250,000 in funds to start. There’s a summary of the timeline and rough allocation of funds here. One slide I want to call attention to: Raise $250,000 from Brokers and MLS’ to form corporation and build business plan and … Read More »

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