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Tag Archives: traffic acquisition

Tag Archives: traffic acquisition

Whether or not to Target Common Search Phrases vs Uncommon Search Phrases

by Drew Meyers on 6:44 am August 26, 2011

Another question from Jason Richards: How do you determine whether or not to target common search phrases vs uncommon search phrases? How do you find a happy medium? As a general rule of thumb, specifically targeting uncommon search phrases is not a good use of time. It only makes sense to “target” and “optimize for” keywords with a decent amount of traffic since targeting and optimizing a website takes time. If ranking #1 instead of #5 or 6 for the keyword “ballard street fair dates … Read More »

What is the Best Way to Utilize Social Media to Drive Traffic Back to your Website?

by Drew Meyers on 12:07 pm August 25, 2011

Here’s a question from one of Virtual Results’ clients – Kurt Maier: What is the best way to utilize social media to drive traffic back to your website? Whereas your website is (or should be) great at conversion, but attracting traffic to it is hard. It’s just the opposite with social media – traffic is easy, but conversion is difficult. It’s the challenge everyone wants to figure out — how to drive traffic back to your website using social media so you can convert that traffic to … Read More »

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