We all need to make money from the activities we spend our time on. Social media is no different. Every so often, there is talk about social media being a waste of time and the ROI not being there since most agents can’t directly attribute transactions back to clients they received from social media. But, make no mistake about it — there are agents and brokers making money from social media. But not in the way that you think.
You want to know how agents and brokers are really making money from social media?
It’s not from the engagement. It’s not from the connections they gain.
It’s from SEO.
Most of those making money with social media are doing it by floating their SEO efforts (which means more traffic/conversions). I obviously don’t have access to the hard numbers, but I know someone like Jay Thompson is making money from the SEO juice his site, PhoenixRealEstateGuy, has gained as a result of his social media activity over the past 5+ years. How does that happen? A number of ways. For starters, posts like this link to his site constantly because he’s one of the most well known real estate brokers in the country in the social media world. Secondly, he’s met LOTS of people via social media. And anyone that knows search engine optimization knows the way to win is to know LOTS of other individuals who own websites (and can link back to you). Well, Jay knows a ton of them. Anytime I think of or hear “Phoenix”? I — and thousands across the country and world — think of Jay. That’s worth it’s weight in gold when it comes to SEO. Why? Because anytime a conversation about Phoenix comes up, there is a good chance I’m going to link to Jay. Oh yea — and all those conference mentions he gets? They don’t hurt either.
You likely already know getting a site to rank well is hard work if you’re going after even a somewhat competitive keyword. But to succeed on the web, we all know you have to spend time or money on it. You should already know the cost of neglecting SEO. It goes without saying that SEO is certainly a long way from dead. It’s just shifted away from strictly links, links, links as Facebook Likes, Tweets, and Google +1’s are transforming into the more common voting mechanisms of the web. It’s hard to measure precisely, but I think it’s fair to say anyone with a strong social media presence knows their social media efforts are massively helping their own SEO efforts.
Don’t get me wrong. Yes, certainly use social media to increase engagement with your current sphere and find new contacts to increase your sphere of influence, but the real money is made by leveraging your social media to improve your own SEO.
What do you think? Agree or disagree?