An Example of Brokerages Missing the Content Marketing Boat
Like the local data expert situation which I discussed awhile ago, agents and brokerages are also getting killed at the content marketing game. Why aren’t big, national brokerages pulling together content like this as a marketing tactic? Or even regional brokerages covering a few local MSA’s?
Mining listing data for interesting data and photos to attract consumer traffic is not that hard. It serves two primary purposes — interesting content for consumers AND link bait as one method of link building. It works, or I assure you Zillow would not do it. But brokerages aren’t doing it (that I’ve seen).
But, alas, content marketing is NOT free — it requires resources and actual work. It requires DOING SOMETHING, not being lazy.
Are there examples of brokerages having success with content marketing with listings data that you know of? Leave them in the comments please.
davewoodson
Posted at 08:15h, 17 FebruaryWell, content marketing is not for most agents that I know or most in general the “drop the sign in the ground” and wait for the phone to ring, and that is why I got back into this game
Eric
Posted at 01:20h, 20 FebruaryThere are so many ways to connect with your readers. I’ve found in my short time blogging about real estate that local matters for me. I simply write about a neighborhood, or some cool restaurant in Austin, and within a few days I’m getting hits and comments.