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What do Designations Mean to Consumers? Seriously.

What do Designations Mean to Consumers? Seriously.

I just came across this agent profile. Of course I get the concept of reviews/ratings on agents. What I don’t get is why a consumer would ever care about designations to the point an agent (or web platform) would want to highlight them? Accredited Greenagent –…

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The Placester Play is…Marketing Plays

The Placester Play is…Marketing Plays

As I’ve said before, selling $10 agent websites isn’t a business that’s going to make much money, and certainly  not generate a 10x return for investors. I just took a look at Placester’s site again (after reading Greg’s post), and saw the “marketing solutions” section highlighting…

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US Tech Funding – What’s Going On?

US Tech Funding – What’s Going On?

For the startup founders and employees out there curious about the state of the venture market, here’s some new data from Andreessen Horowitz… U.S. Technology Funding — What’s Going On? from a16z

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Sunday Fun: 7 Words to Describe Yourself

Sunday Fun: 7 Words to Describe Yourself

Fair warning, this post has nothing at all to do with real estate technology. I read GothamGal’s post this morning about the 7 words you would use to describe yourself. Seems like a great exercise to go through. For me? How about… Loyal, driven, passionate,…

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Interview with Product Hunt Founder Ryan Hoover

Interview with Product Hunt Founder Ryan Hoover

Many technologists who read this blog probably frequent Product Hunt at least weekly. Mark Suster, a venture capitalist in Los Angeles whose blog Both Sides of the Table I read regularly, recently interviewed Product Hunt’s founder, Ryan Hoover. The hour long video is below, and well worth watching:…

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Zillow: Homecoming Commercial

Zillow: Homecoming Commercial

Once again, Zillow nails it with their latest ad…

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A Marketplace for Public CMAs

A Marketplace for Public CMAs

We all know homeowners want to know what their homes are worth, particularly if they are selling or planning to sell soon. We know how they get the answers to that question. They either look at Zillow, ask knowledgeable friends in the industry, get an appraisal, or…

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Is There D.A.N.G.E.R. In The Future Of Real Estate?

Is There D.A.N.G.E.R. In The Future Of Real Estate?

It’s been well over 20 years now since then NAR president Bill Chee warned everyone of the “Lion Coming Over The Hill”. “Non-Industry competitors” and Microsoft were viewed as a clear and present danger. NAR leadership created RIN (the Realtor Information Network)  Shortly after it…

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Another Way for Homeowners to Achieve Financial Freedom: Real Estate Equity Sharing

Another Way for Homeowners to Achieve Financial Freedom: Real Estate Equity Sharing

I came across ClearStep via my friend Josh Maher: Received a letter in the mail about ClearStep – offering to buy 10% equity in my home – interesting model http://t.co/MN86FARiCP — Josh Maher (@JoshMaher) June 5, 2015 What is it: …tailored to the needs of…

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Lifestyle Marketing in Multi-Family Real Estate (Or Lack Thereof)

Lifestyle Marketing in Multi-Family Real Estate (Or Lack Thereof)

I’ve been doing a great deal of research lately in the multi-family / rental vertical. Look at just about any apartment community website, and you’ll find the same content structure. Photos (almost always poorly produced) Amenities A Map Floor Plan Images Pet Policy Absolutely none…

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