As a real estate agent, you need to use the perfect mix of traditional and digital marketing tactics to generate traffic and attract new clients. With so many sellers’ agents advertising their services and their home listings on the World Wide Web, it can be…

Naming a startup, and the branding that comes after, is certainly not easy. Given that I’ve written about naming and branding several times recently as we’ve been going through the exercise for our own startup (we are making a 2nd attempt at solving the missed…

I read that Re/Max partnered with Bank of America, and is now feeding their luxury listings to BofA. And I scratched my head. Why is Re/Max doing this? The real question, is who actually uses Bank of America’s Real Estate Center to search for properties?…

I’m an independent broker in the very competitive Newport Beach, CA market.  As an independent broker and one man show, I wear a lot of hats: realtor, broker, SEO expert (I use this term very loosely), blogger, a transaction coordinator, bookkeeper, marketer, graphic designer… well…

While there has been no shortage of debate and discussion regarding Zillow’s new “coming soon” feature, there is one certainty: buyers want a way to find properties not yet on the market. Zillow is the largest real estate site in the United States, by a fairly large margin. And…

In our latest real estate tech interview, I’m talking to Matt Ehrlichman, founder of Porch. Without further adieu, here’s a bit more from his own mouth… What do you do? My Name is Matt Ehrlichman and I am founder and CEO of Porch – the…

You may know that I’ve been thinking about brand names a lot, due to the fact that my co-founder and I have been going through the branding exercise ourselves for the private hospitality exchange app we are building. The name we had decided on (after lots…

Direct from Realtor.org (not .com) What does it mean to advertise a property as “coming soon”? The answer to that seemingly simple question varies among agents, brokers, MLSs, and state regulators nationwide. While the real estate industry has not agreed on a definition of “coming…

Take a look at RealConnex. Matching Real Estate Professionals to the Right Capital, Opportunities, Services and Each Other. And the video… Frankly, I still don’t really know what exactly they do. Remember, simple is better. Boiling the ocean, and attempting to bring the whole real estate ecosystem together in…

You may remember, Zillow’s early positioning: Find the value of any home, without giving up your contact information (or some close iteration of that). Every home owner, buyer and seller wanted to know what houses are worth. But they most certainly were not willing to give up…