The bottom line is that you don’t know the best way to accomplish a goal until you try several different approaches of reaching the same goal. In the web world, that process is generally referred to as “A/B Testing”. A few months ago, I created…

I’ve been wanting to cover international real estate technology in detail for quite some time, but have never gotten around to it until now. PropertyFeast in India paid for a sponsored post via the Press Release submission tool built into this site (their Press Release is already…

SEO, SEM, PPC, IDX… how many acronyms must you understand to be in real estate of all industries? All of ’em, yes all of ’em, if you want to effectively reach consumers where they now work, play and live — the world wide web. The world…

The Latest Move, Zillow’s Agent Websites.. Last week saw the launch of Zillow’s agent websites with idx. From the onset, it appears like a too good to be true offering.  Wordpress site, domain, hosting, idx and support all for $10 a month.  This move brings…

Bill Taylor, the founding editor of Fast Company, gave a compelling keynote at the Texas Christian University’s Neely School of Business 75th anniversary dinner.  He talked about constant reinvention, long lasting change, and the art of disruption. But the topic that resonated with me the…

As an internet marketing professional, I’ve seen a lot of digital marketing efforts take off. I’ve also seen plenty of marketing endeavors fail for a variety of reasons. There’s a lot involved in starting a real estate business, including financing, licensing, purchasing office space, and—you…

How Much Real Estate Will I Sell if I’m on the First Page Google I just saw this as a search query in my Google Analytics. Meaning at least one person is out there trying to figure out the answer. Of course, we all want…

I recently made my first significant contribution to the ongoing Z, T, R saga, which I urge you to read and consider here.  Though it was posted on another source, I thought it was significant enough that I did not want GEB readers to miss…

Is your business sailing along smoothly? Free from competition or challenges? If you’re in real estate (and truthfully – any business) then the answer is likely no. Not only no, but not anymore and probably not ever again. The real estate landscape has changed, and…

I grew up in Chicago and kids had to choose between the White Sox or the Cubs as their favorite team. Since there has only been one World Series winner between both teams since 1917, choices are not the best. Anyway, my team was the…