Here’s a question from Tom Lipinski in Lake St Clair: What is the significance (or non-significance) of having a YouTube page/channel? What can YouTube do for me? One response from Chase Thompson on Twitter: @drewmeyers it has driven 100% of my business that hasn’t been referral…

Tom West, the central character in the Pulitzer Prize winning book “Soul of a New Machine” once said: “Not everything worth doing is worth doing well.” Back in the 70’s, Tom along with perhaps the finest company of computer engineers ever assembled sought to build…

Tomorrow’s topic of conversation will be “Conversion Strategies”. Given that conversion is how agents and brokers make money, it’s no surprise it is a popular topic that continues to receive votes, so we’ll cover it again. If you have questions, want to learn, or just lurk…

I think it’s safe to say every great real estate agent or broker website needs to have compelling community pages for each community in their entire geographic coverage area. What’s going to differentiate those community pages from everyone else? VIDEOS Here are a few examples…

The topic of last night’s #retechchat was “I am Not a Lead”. As you probably expected, there were no shortage of opinions on this subject. We all know no one likes to be thought of as a “lead” by anyone. As to how to avoid…

Social media networks such as Facebook and LinkedIn have truly changed the way we do business across the world, including real estate. When it comes to everything from shopping to buying a house, many people first turn to the internet before spending time in the…

Tonight’s topic of conversation will be “I am Not a Lead”. This topic stemmed from a conversation a few weeks ago during #retechchat with Inna Hardison. We’ll discuss how to both attract and discuss potential clients (aka leads) online. Here’s a video you might want…

One of the many lessons that social media has taught us is that you need to go to where the conversations are happening, then skillfully listen and engage. At the turn of the century, people would congregate down at the general store and swap stories…

The topic of last night’s #retechchat was Analytics and Conversion. Here is the text transcript that I saved for those who want to read through the entire discussion: Download it HERE (best to use TextEdit on a Mac from what I hear). Alternatively, you can view the discussion…

I have been using a VA (Virtual assistant) in my business since about 2000. It started out with just needing a little extra help for Christmas cards and then a database mail out. It wasn’t until 2003 that it started to become a normal addition…