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Everyblock, and Reporters

Everyblock, and Reporters

You all know you should be building relationships with reporters as part of your blogging/marketing strategy. But what’s the best way to do that, and how do you get their attention? Yes, HARO is one source. Another resource to take a serious look at is…

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Why It usually takes 18 months to make money from your real estate site

Why It usually takes 18 months to make money from your real estate site

MY WIFE WILL VIOLENTLY PROTEST, but is building and marketing a successful site not unlike half of the pain and time of a full term pregnancy?  It starts with euphoria (not always well thought out), it starts growing on you, it becomes a reality, you…

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Another Great Example of Video Marketing

Another Great Example of Video Marketing

There is a lot to learn from great video marketing. I have another one for you, this one very different from the one linked in the previous sentence. The video was produced by Colliers International, a firm specializing in commercial real estate. What’s the topic…

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#retechchat Transcript – Strategies to Increase your FB “Likes”

#retechchat Transcript – Strategies to Increase your FB “Likes”

The topic of last night’s #retechchat was Strategies to Increase your FB “Likes” — but we opened it up and discussed anything and everything related to Facebook. There was a lot of great discussion around engagement versus reach, and here’s a great Tweet from Jimmy Mackin…

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An Incubator Conundrum: Real Estate’s PIE and Innovation

An Incubator Conundrum: Real Estate’s PIE and Innovation

I think we all understand the importance of innovation as the lifeblood of the economy as a whole. It’s pretty simple equation — if businesses don’t innovate and improve, they get beat by others who do. But innovation doesn’t just “happen”. Far from it actually….

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Monday’s #retechchat Topic – Strategies to Increase your FB "Likes"

Monday’s #retechchat Topic – Strategies to Increase your FB "Likes"

You’ve voted — Monday’s topic of conversation will be Strategies to Increase your FB “Likes”. I’m going to extend the conversation to anything Facebook related so we aren’t limited to just discussing how to increase “Likes” — partly because I believe Facebook engagement is just as,…

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Leveraging Social Media in Real Estate for Maximum ROI

Leveraging Social Media in Real Estate for Maximum ROI

Social media networking (or social networking, or social media, or a plethora of alternative descriptions) has taken the business world by storm over the past few years. With the advent of Twitter, Facebook, LinkedIn, and a host of other social media applications, tools, and websites,…

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6 Steps To Create Custom Market Stats With Altos Research

6 Steps To Create Custom Market Stats With Altos Research

Recently, we received an inquiry from our site regarding How’s the Market?  The prospect liked the quick snapshot comparison of the surrounding communities that we serve.   He thought it was helpful in seeing how each community compared to one another in a “All-in One” chart….

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Groupon And Real Estate | A Survival Guide

Groupon And Real Estate | A Survival Guide

I answered a question on Quora tonight, and thought this audience would appreciate my take on the situation. The question is from someone I don’t know and references a Groupon deal that was run by a Chicago brokerage. You can see the original article here….

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Final Reminder: Enter to Win a 30 Gigabyte SugarSync Account

Final Reminder: Enter to Win a 30 Gigabyte SugarSync Account

You’ve got one day left to win a 30 gigabyte SugarSync account — just sign up to receive email updates from Geek Estate. That’s all there is to it. 3 random winners will be drawn tomorrow, September 15th, 2011. Enter for your chance to win…

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