Pretty simple. Your “brand” means absolutely nothing. No brand values. No differentiator. If that’s the case (as it is for most real estate companies), the only way you can recruit is by paying more. Solve your brand, and you’ll solve your recruiting issues. [Graphic via business2community.com]

A few weeks ago, I shared the news that Compass was entering the Seattle market. The wait is over — they’ve opened their doors, via a partnership with Northwest Group Real Estate. I’m anxious to watch how Compass positions themselves in the Seattle market over the next 12-24…

[Note from the editor: This is a sponsored post, from this month’s Geek Estate Blog sponsor, ReviewHomeWarranties.com.] Home warranty is a rather small niche inside real estate but it has been constantly picking up to an extent that a single company, namely American Home Shield,…

In our latest real estate tech entrepreneur interview, we’re speaking with Maia Bittner, co-founder of Pinch. Without further ado… What do you do? I’m the cofounder at Pinch, and I work with my cofounder Michael Ducker to run our business and partnerships strategy. He’s more…

A couple weeks ago, we finally deployed the new home page for Horizon. The old home page was more of a “how it works” landing page than an aspirational story showcasing “why you would want to use Horizon”. The goals for the new home page were…

Redfin’s analysis/report on the “top green neighborhoods in 2018” adds validation to my longstanding belief there is a major curated search play to be had for green/sustainable homes. This website exists: It’s dated, and doesn’t exude any trust as a consumer. I know someone can,…

The purpose of Geek Estate’s mastermind community is two fold: Curate the most incredible and diverse membership of real estate innovators, creatives, doers, and creators in the world. Make our members wildly successful in their careers building real estate companies. In this week’s member newsletter…

In our latest real estate tech entrepreneur interview, we’re speaking with Chad Hall, Founder & CEO of remodelmate. Without further ado… What do you do? I’m the founder and CEO of Washington, DC-based remodelmate. What problem does your product/service solve? At our core, we’re a collaboration…

The purpose of Geek Estate’s mastermind community is two fold: Curate the most incredible and diverse membership of real estate innovators, creatives, doers, and creators in the world. Make our members wildly successful in their careers building real estate companies. In this week’s member newsletter…

It’s no secret online travel Goliath Booking is in a fierce battle with Airbnb to win the minds, hearts, and pocketbooks of travelers around the globe. Booking is now claiming to have more inventory than Airbnb in the “alternative accommodations” market: 5 million compared to 4.85 million….