You should all go read Rob Hahn’s latest post: The Future of Real Estate, According to Zillow. It’s a topic the industry — and specifically brokerages/franchises/MLS’ who make money from headcount based business models — should think deeply about.  

This isn’t really news anymore (I meant to finish this post earlier this week), but wanted to call attention to the fact that Zillow Mortgage Marketplace recorded over $10M in revenue this past quarter (see press release here). I’ve long thought mortgages was the massive sleeper component of…

Zillow is acquiring DotLoop. Fires are burning in real estate social media. Let’s get this out of the way. There are tons of brokers and agents who dislike Zillow. Call them what you want. They’re here. I’m a regular critic of the company when they (regularly) make…

Zillow Group is making another acquisition: Dotloop (read press release). +   Zillow seems to buy up every innovative technology player in the entire industry. I can’t fault them for buying up the talent, and mindshare. I have to wonder if any technology companies are going to be left as independents…

Project Upstream, as far as I can tell, is all about consolidating the MLS data. Zillow currently has to take data from hundreds of MLS organizations, in a variety of formats, and consolidate it to put it on Zillow. Once Upstream is completed, they will…

Redfin announced their On-Demand Home Tours today with a blog post by Glenn. Completely agree with the consumer win on this, and Redfin just might have enough agents in their network to solve the liquidity challenge. When I saw the announcement, I immediately thought of Curb Call (which…

Once again, Zillow nails it with their latest ad…

We all know homeowners want to know what their homes are worth, particularly if they are selling or planning to sell soon. We know how they get the answers to that question. They either look at Zillow, ask knowledgeable friends in the industry, get an appraisal, or…

I’m not one of those guys who thinks that Zillow aims to put agents out of business. Zillow needs agents, as they are Zillow’s primary revenue source. But neither have I deluded myself into thinking that Zillow is not competing with agents & brokers. They clearly…

All you industry insiders should certainly read Rob Hahn’s most recent post that digs into whether Zillow is truly a company that will reach a $50 billion valuation. I honestly have no idea what the long term valuation will be, but do have one word to add to…