Retargeting has been a buzzword for the past year or so, and for good reason. Retargeting is an effective tool to increase website conversions. Depending on your setup, it can often be an inexpensive marketing channel. So how would you use retargeting for real estate?…

Drew blogged about Google Author Rank back in April, and the rate of authorship markup adoption has been steadily increasing since then. It’s ridiculously easy to add the markup in WordPress and Google is dangling a pretty big carrot for us all: Better click through in…

Wow, the Zillow M&A department ha been busy. Today, they announced the acquisition of HotPads — for $16 million in cash. Zillow has purchased Buyfolio, Mortech, and RentJuice within the past year. The acquisition of HotPads gives them another 2.8 million uniques per month, most of whom are…

Given Geek Estate is all about real estate technology, anyone reading should probably know about REach, a brand new technology incubator specific to the real estate industry just announced by NAR. I’ve long thought an incubator for real estate would be useful, with all the main…

There’s been tons of debate on the NAREP announcement a few weeks ago, with the latest being Rob’s opinion piece on Inman. Let me just say a few things… On the NAREP site, it states… We’ll launch a new national listings site free of all…

Given the importance and increasing growth of online channels in the real estate industry, I’m surprised that a lot of real estate brokers (and large firms) are still not tracking the performance of their website today. By performance, I’m not simply referring to basic website…

I posted this video from Gary Vaynerchuck on my personal blog over the weekend, but I think it’s worth posting here as well…

Congrats to the team at Walk Score for releasing a new iPhone app and did a major update to their site. Features in the iPhone app include: Share neighborhood gems including the local businesses, public art, architecture and green spaces you love, and comment on others’ pictures…

For the last number of months I have been considering a video email marketing software called BombBomb and I have finally decided to take the plunge.  After having done so much research I thought GEB readers would like to get the cliff notes version of…

Watch this video… Essentially the same way that you can navigate a touch screen — but without actually touching the screen. That means you can use it with any computer. It does to a computer screen what a Wii did to the TV. More info…