Lead Acquisition

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Generation X – Caution: Read Instructions Before Use

Generation X – Caution: Read Instructions Before Use

iPods. Treo 700p. Torents. Guitar Hero. Jager Bombs. Flash Drives. Wikipedia. Google Earth. Rehab (not the AA kind). 802.11a/b/g/n. SMS/MMS. If you just read this and have no idea what I’m talking about, then chances are, you’re not part of my generation. What is my…

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Tips to an Effective Landing Page

Tips to an Effective Landing Page

Whether it be Google, Microsoft, Yahoo, Zillow (my employer), Facebook, or somewhere else — I think it’s safe to say many real estate professionals are actively advertising online. For those who do advertise online, you should be giving some thought to the “landing page” that…

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Where's the Money in Real Estate Blogging?

Where's the Money in Real Estate Blogging?

Attracting clients is where the money is. Here’s a great example of someone brought home the bacon in the form of a attracting a client via blogging — Mike Jones, a mortgage lender for Golden Gate Mortgage in Tuscon, AZ. How’d he do it? Ranking…

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Rateplug Nifty for Agents, Lenders

Rateplug Nifty for Agents, Lenders

The Austin Board of REALTORS® has been investing in some very cool technologies lately. We’re currently transitioning over to MLXchange, which is pretty awesome because it has features that include contact management, agent websites, client gateway pages, etc. So we’re on the same page, Client…

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Challenging the MLS Data Access Assumption

Challenging the MLS Data Access Assumption

I read a post today by Michael Wurzer titled “Is Data Free? Is There No Free Lunch?” at the FBS Blog. By the way, this is phenomenal blog if you have an interest in MLS-related topics. I am not completely sure what FlexMLS does, but…

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Searching for the Holy Grail of Real Estate Leads

Searching for the Holy Grail of Real Estate Leads

We’re all searching for that perfect real estate lead; the one that calls you out of the blue and says… “I want to buy a $1 million home next week and I want you to represent me”. That’s a no brainer. Who wouldn’t want to…

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Findability – It’s Important!

Findability – It’s Important!

Many home buyers — 70% according to the California Association of Realtors study — use the internet as an integral part of the home-buying process. They aren’t just looking for homes, they are looking for agents too. In an age where buyers and sellers are…

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Will the Internet Disintermediate Real Estate Agents?

Will the Internet Disintermediate Real Estate Agents?

Disintermediation – now there is a ten dollar word. “Disintermediation” basically means to “cut out the middle man”. There are a lot of people out there that feel the free and transparent flow of information on the internet will make the role of the real…

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