“Whoever solves the loyalty problem wins the future” – Brian Boero Is loyalty a diminishing commodity? A variety of studies have sought to determine whether or not millennials are brand loyal with some finding them more brand loyal than the Generation X and Baby Boomer…

How do you reach and acquire clients in 2018? Start with answering what actual “pain points” (aka problems) buyers and sellers have? Buyer: Getting placed on (irrelevant and non personalized) drip email campaigns — meaning they don’t ever contact agents early on to ask them…

I’ve long thought brokerages (or franchises) should place a manually created CMA on every listing in their “farm”. Publicly. Read this post from 2015 about a public marketplace for CMAs. You may have seen Zillow is testing “Home Tour Highlights” (Inman story). This is the first…

Real estate offices used to be a necessity. Why? Buyers needed somewhere to look at MLS photo books with active listings. MLS books, of course, have been replaced by the internet, Zillow, and thousands of IDX sites in every market. No one needs to go to a real…

What website platform should you use in 2017? One option is BoomTown. I had a chance to ask Tom Lipinski in Macomb County (a former client while I worked at Virtual Results) his thoughts on his time with BoomTown as his online marketing partner (website +…

$40 million in fresh funding is an indicator the HomeLight tv ads I wrote about earlier this year were an indicator something is working. I’d be curious to know what their cost of customer acquisition is for the big 500% growth number cited in the…

Onboard Informatics has been working on a new AVM brand that was announced today — myAVM. My question is the same one I have about RealEstate.com — do millennials really need their own AVM? I get that brokerages and agent want to integrate a white label…

Looks like brokerages/franchises are going down the instant offers path in order to help their agents win more listings (as I guessed). ERA is joining the mix (Inman coverage here) that includes Zillow, Redfin, Opendoor, Easyknock, and OfferPad (and others). PS: I found the following video…

Amazon supposedly has their sights on real estate (via HousingWire). From a brand perspective, how far away is Amazon from being thought of as the “place to go to find a local contractor”? Really far. How far away are they from being thought of as…

Rob got me thinking… while Zillow is the #1 website in the real estate category, I’m willing to bet that most consumers don’t start searching there. I think they start searching on Google and go from there. So… say it with me: Google Instant Offer….