Patch is struggling and laying off 400 people. The neighborhood opportunity is still up for grabs. The real estate industry should band together, and go after this local news opportunity. Create a destination for hyper local news all across the country. Why more brokerages aren’t…

I get a lot of email marketing messages. And I instantly delete or SPAM most of them. The one email list I actually enjoy getting in my inbox? Jason Calacanis (inside.com and Launch.co are the projects he is working on). Why? They come from a…

As a REALTOR®, the reality is that you likely spend a lot of time and money getting new real estate leads. But once you acquire these leads, do you have a plan in place to convert them into clients? As you know, not all leads…

This video is totally unrelated to real estate — but I don’t care. I think everyone reading this blog should watch it. [via Taryn Jensen]

There has been a long discussion taking place all day on FB as a result of Zillow announcing they are facilitating a live Q&A with President Obama on Wednesday to discuss housing. The fact that NAR is not the facilitator of this was brought up,…

Greg Fischer brought my attention to this 5 minute video, produced by an ad agency for British Airways. It kept me watching for 5 minutes, and tells an emotional story. Well done. Who in real estate is going to follow their lead? A brokerage that…

Real estate professionals have debated the worth of open houses for years. It’s no surprise really, especially when you consider that 90% of home buyers conduct their searches online (National Association of Realtors® 2012). Still, most will point out that even if open houses don’t…

There is a new initiative related to the “sharing economy” that launched today. Peers.org. Some of you may have seen it. PEERS is a grassroots organization that supports the sharing economy movement. We believe that by sharing what we already have — like cars, homes,…

Those that know me, know I care a lot about doing something that matters. Where you are born shouldn’t decide whether you live or die. I live an extremely privileged life, as do you (I wrote that post 6 years ago). So, given I’ve been in the industry…

You probably already know that photography and video are a real estate agent’s best friends when it comes to marketing. But, where to begin? Lots of us are great at sales, but perhaps photography isn’t our strong suit. Thankfully, there’s an app for that. Or…