Zillow Group has a new career opportunity for some fortunate soul. Director, Industry Outreach. Aka Jay Thompson’s current job. The question is, who wants to replace Jay Thompson once he retires? I’m not sure who can fill such big shoes. Few are as like-able, humble,…

Pretty simple. Your “brand” means absolutely nothing. No brand values. No differentiator. If that’s the case (as it is for most real estate companies), the only way you can recruit is by paying more. Solve your brand, and you’ll solve your recruiting issues. [Graphic via business2community.com]

A couple weeks ago, we finally deployed the new home page for Horizon. The old home page was more of a “how it works” landing page than an aspirational story showcasing “why you would want to use Horizon”. The goals for the new home page were…

The purpose of Geek Estate’s mastermind community is two fold: Curate the most incredible and diverse membership of real estate innovators, creatives, doers, and creators in the world. Make our members wildly successful in their careers building real estate companies. In this week’s member newsletter…

NAR spent $250,000 on a logo refresh. That’s a boatload of money, for a logo that looks virtually identical to the old version (see Inman for further reaction)… Read Rob’s post, or just don’t and push #Logogate to the back of your mind. No matter what…

The purpose of Geek Estate’s mastermind community is two fold: Curate the most incredible and diverse membership of real estate innovators, creatives, doers, and creators in the world. Make our members wildly successful in their careers building real estate companies. In this week’s member newsletter…

I (finally) purchased a modern MacBook Pro this week. My old MacBook Pro from 2012 finally was too much to deal with in terms of slowness/performance. As a browser, I’ve been using Chrome for years, but have been using Safari the last few days to see…

The purpose of Geek Estate’s mastermind community is two fold: Curate the most incredible and diverse membership of real estate innovators, creatives, doers, and creators in the world. Make our members wildly successful in their careers building real estate companies. In this week’s member newsletter…

“Whoever solves the loyalty problem wins the future” – Brian Boero Is loyalty a diminishing commodity? A variety of studies have sought to determine whether or not millennials are brand loyal with some finding them more brand loyal than the Generation X and Baby Boomer…

Are you a real estate broker/age? Are you interested in technology? Interesting in building a real estate brand? If so, Sequel released their “How Brokers are Handcrafting the Future of their Real Estate Technology” 2018 report. Download here if you’re interested in learning from a few brokers…