I mentioned in a previous post that I intended to do a video review of several IDX products with a primary focus on their map search capabilities. This turned out to be a much longer project than I had expected, hence the delay, but I’ve…

One of the most important aspects of a realtor’s website will always be the call to action. Typically paired up with the “Home Search” function on the same site, the call to action is designed to come at a pivotal moment in the sales funnel…

The brokerage for which I work (8z Real Estate), recently released version 2.0 of an internal mobile application.  This mobile app, for the Android and iOS platforms, helps agents create listing based micro content quickly by ‘checking in’ at listings.  The micro content includes an image, a…

As a real estate agent, you need to use the perfect mix of traditional and digital marketing tactics to generate traffic and attract new clients. With so many sellers’ agents advertising their services and their home listings on the World Wide Web, it can be…

I read that Re/Max partnered with Bank of America, and is now feeding their luxury listings to BofA. And I scratched my head. Why is Re/Max doing this? The real question, is who actually uses Bank of America’s Real Estate Center to search for properties?…

If you are running a real estate website (or frankly any type of website), you should be aware of Google’s Panda 4.0 update that occurred on May 20th, 2014. If you are unsure what this means for your website or you are still trying to…

As someone who spends far too much time commenting on others’ writing and discussing business online, I think I have a fairly good feel for user experience when it comes to online commenting systems.  Disqus and Facebook commenting seem to be the major 3rd-party players…

There was an interesting article this week on Inman News, which concluded that real estate agents are spending too much money trying to be found online. NAR’s 2014 Trends report was used as the basis for the conclusions, but the answers that those numbers should…

I always find it ironic when data vendors battle one another on who has the most data. With biased opinions, amateur shots, and swords and shields at the ready, data vendors are relentless when it comes to asserting who has the most data. The irony is that,…

I saw this infographic the other day on entrepreneur.com: The first step made me think of real estate right away: “Find a product that is popular but not yet perfect.” Does that not describe virtually everything in real estate? Practically every tech tool I use…