2,144 days after Geek Estate’s 3.0 facelift, Geek Estate 4.0 is here. The modern design and future-looking visuals on Geek Estate aim to better showcase the full GEM experience:

• Crystal ($20/mo or $180/yr): A paid newsletter offering a curated selection of industry developments, outside-the-box thinking, thought-provoking long-form essays, and a quarterly earnings radar to keep tabs on late stage players operating in the public markets.
• Diamond ($179/qtr or $497/yr): A private, paid community of more than 600 founders, executives, VCs, and practitioners.

Special thanks to Darian Woolley for project managing the initiative, Jeff Ognita for design work, plus to Dustin DeVries and his team at Caffeine Interactive to coding/deploying the final designs.

A few goals impacting the redesign strategy:

• Highlight the GEM Crystal newsletter, which was nowhere to be seen on the prior home page focused exclusively on GEM (Diamond).
• Make Geek Estate the parent brand, and GEM Diamond a sub landing page rather than the top level home page.
• Modernize the overall design and branding, using new Diamond and Crystal logos.
• Update visuals with a lens to associate Geek Estate’s brand with the future of real estate and the broader Built World.
• Provide clear feature differentiation between Crystal and Diamond (longer written version is here).
• Highlight our new upcoming events landing page.
• More testimonials. Thank you Clelia Peters, Nate Smoyer, Ted Adler, York Baur, Mike Chang, Bryan Copley, Anthony Romano, and Dave Garland.

Have a look at the Geek Estate home page…

…and, the revamped GEM Diamond landing page…

Would love to hear whether the website gives an accurate first impression of overall value, analysis, and networking to the membership base. Any feedback or suggested improvements would be welcome.

My personal ask: GEM is primarily driven by referrals, you can enable us to invest more in the membership experience by helping us grow. Please send the website on to a fellow founder, executive, VC, or tech-forward practitioner who you believe will value the community.