I wrote a post over on GeekWire titled Community Building 101, and I think it’s worth touching on the topic here as well since it’s such a vital topic for those who wish to succeed. The key takeaway? Community building 101 is NOT talking to each and…

You want to reach residents in your local geographic area, right? Build WeekendSherpa, specifically tailored to your geographic area. What is WeekendSherpa? WeekendSherpa is a free weekly email newsletter giving you insiders’ recommendations on the best outdoor pursuits exclusive to California. It’s a drop dead…

How many of you are working on building hyper local communities for your neighborhood or city? I’ll take a guess and say “everyone” (at least to the agents and brokers reading). How many of you understand community building? I’m guessing the answer is “not many”….

You’ve likely heard the word curation. But maybe you aren’t entirely sure what it is, or how you can use it in your business? Why do it? How do you make money from curation at a local level in the real estate vertical? What is…

At a recent real estate marketing conference that I attended, they pushed the idea of building multiple community sites that are laser focused on one area to compliment your big central site.  I thought the idea was interesting and worth consideration but I am not…