$40 million in fresh funding is an indicator the HomeLight tv ads I wrote about earlier this year were an indicator something is working. I’d be curious to know what their cost of customer acquisition is for the big 500% growth number cited in the…

At the bar prior to the Seattle Sounders home opener Sunday night, I was shocked when I looked over and saw the tail end of a Homelight television spot. Most recent: Older iteration: The smarter way to find a real estate agent. I get why they…

A couple pieces of news related to real estate startups… Placester acquired Realsatisfied. The Placester move makes sense given they grew their reach by 150,000 agents in one day. The combined team is a more formidable foe to Zillow than they were as separate companies. Congrats…

Search is a lost cause (IMHO), at least for the industry. Just like it took outsiders like Zillow & Trulia to overtake Realtor.com, it’ll likely take another outsider to make a serious run at Zillow & Trulia sometime down the line. So, what’s the next…

HomeLight (discussed previously here) has some competition in Realtor.com’s new Agent Match. Their value proposition to sellers? Sell Your Home. Compare and connect with the best performing agents in your neighborhood. Northern Colorado (Boulder) and Las Vegas Valley are the two test markets for the service….