I saw this Tweet by Spencer Rascoff today showing a listing photo with selective coloring of property boundaries for 1223 Ocean Road in Bridgehampton. The tactic certainly makes the image pop. I thought it to be quite a smart marketing angle on the luxury side of…

About a decade ago, I was having a conversation with a luxury broker out of Malibu, when he said something that I’ve never been able to get out of my head: “I hate my website leads” He went on to tell me that just about…

Working in a luxury market like ours in Southwest Florida offers some unique challenges. Selling high-end properties, especially when the housing market cools off, requires strict adherence to carefully designed online marketing strategies. To succeed, we’ve had to market our listings and ourselves with precision….