Real estate CRM’s are a tricky business. I’ve spoken to numerous entrepreneurs over the past year who aim to solve the CRM problem that’s existed forever. My gut? None of them will, and here’s why… First of all, it has absolutely nothing to do with…

Good marketers know that lead generation offers can be powerful tools to rein in that next big lead and grow a business. A lead gen offer on a website usually consists of a box on the sidebar of a page asking for the prospect’s name…

I’ve been reviewing dozens of CRMs over the past year for projects within my own team as well as others’ businesses. The majority of these discussions include a fairly simple question: Will this CRM automatically import/update itself with the leads I get from various sources?…

Want to increase productivity? Cut costs? Maximize the safety and security of your data? If so, you’ll want to learn more about two key trends that have hit the real estate industry: cloud-based real estate CRMs and running a paperless business. Cloud computing can equal…

There’s one key component of real estate CRMs that’s often neglected – reports. The reporting functionality in a CRM is instrumental to better understanding your business and improving in the appropriate areas.  It’s one way to become a better REALTOR® and exponentially grow your business…

As a REALTOR®, the reality is that you likely spend a lot of time and money getting new real estate leads. But once you acquire these leads, do you have a plan in place to convert them into clients? As you know, not all leads…

As promised, I am sharing the results from the survey regarding usage of real estate CRM’s that ran a few weeks ago. There were 60 total responses, 44 of which came from agents. The fact that 50% of people fell inside the “Other” bucket proves the…

There are a ton of CRM’s out there — Top Producer, Wise Agent, HighRise, PropertyBase, and about 50 others — and software vendors in the industry have to pick and choose which ones to integrate with. The missing piece of the development priority for vendors…

I have seen a disturbing trend of late among vendors and developers of real estate tech tools. Since it baffles me, I’m sure it bothers other agents as well and I would be surprised if it isn’t hampering the sales of efforts of these innovating…

Like you, on a given day I receive a lot of email. Some of that email is marketing related and from companies whose products and services I use. Now, while I read many of these emails, I delete a lot of them without really giving…