SHOW MORE ARTICLES FOR

Founders and Tech
Agents and Brokers
Built World

Tag: real estate portals

SRE Matrix, and Recreating the Portal Wheel

SRE Matrix, and Recreating the Portal Wheel

SRE Matrix has $200 million in funding from Takeshi Sekiguchi, operating a discount model in Hawaii and San Diego, and looking to expand (see Inman). What are they doing with all that money? Building another national portal… The brokerage planned to have set up shop in…

Read Article »
Nestigator – Are There Legs in Making Search More Social?

Nestigator – Are There Legs in Making Search More Social?

I spoke with Jerry at Nestigator while I was in San Francisco a couple weeks ago. Their stated value proposition: Connect Search Collaborate Nestigator lets you build your home searching dream team with your family, friends, and agent so your home search can be a…

Read Article »
How to Differentiate a New Portal?

How to Differentiate a New Portal?

Can you still build a real estate search portal? Yes, absolutely. Anything is possible. That said, if you plan to build a portal and compete – you need to win the consumer (buyers), somehow. Without buyers, no one in the industry makes any money. So,…

Read Article »
SEO Tricks for Real Estate Portals

SEO Tricks for Real Estate Portals

“SEO tricks for real estate portals” was another Google search term that resulted in finding Geek Estate this past week. That’s a topic I happen to know a little bit about, having been involved very early on in Zillow’s SEO efforts (2007-2010). SEO is an industry…

Read Article »
Xome’s Brand Problems

Xome’s Brand Problems

Greg wrote about whether Xome is going to rebrand the other day. I saw a television commercial last week during the Seahawks game advertising Xome as the official real estate app of the Seattle Seahawks. I went to their website, and see the primary value…

Read Article »
Agent Invitation – Another Agent Portal Attempt

Agent Invitation – Another Agent Portal Attempt

Sounds like another agent/broker portal is in the works: Agent Invitation. I hope they study other attempts at agent portals, and have a clear strategy. On their blog, I see the following numerous times: We’re for Brokers, Agents and Consumers. I’ve read a few of their…

Read Article »
Broker Public Portal: What Investment is Needed to Make Comparison to Travel Industry

Broker Public Portal: What Investment is Needed to Make Comparison to Travel Industry

I alluded to the industry combatting the portals with an Orbitz strategy in January of 2014, which turned out to be the case in February (2015) after Broker Public Portal was announced. The industry is taking a Orbitz strategy. Great. Though travel and real estate are very different industries – it…

Read Article »
An Alternative to BPP: A Fund for Consumer Startups

An Alternative to BPP: A Fund for Consumer Startups

As you probably know by know, I question whether the National Broker Public Portal stands a chance to compete against the established portals (see articles here). I’ve yet to hear a good argument as to how it plans to become a top 3-5 portal — and…

Read Article »
NRT’s Flank…is a Flunk

NRT’s Flank…is a Flunk

NRT threw some money at the portal space, with the launch of Homesforsale.com. When I question whether brokerages / franchises have the chops to compete with the big portals (see here), this “portal” is exactly what I mean (in less than 3 minutes of looking)……

Read Article »
Zillow Group: A Brand All Grown Up

Zillow Group: A Brand All Grown Up

Pretty much every industry knows about Zillow’s acquisition of Trulia. The transaction finally closed yesterday, resulting in the newly formed Zillow Group. If you want some more robust thoughts on what this all means, Rob has a few here – but I wanted to touch on something completely different….

Read Article »

Supported by