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About Joe Trusty

Joe Trusty is a Marketing Consultant for iHOUSEweb, one of the leading Real Estate Technology firms in the country. Joe has been working in Interactive Marketing for almost 15 years and has a degree in Business from Baruch College in New York. He and his wife have 3 daughters and live in sunny Sacramento, California.

Top 5 Apps For Adding MLS Search To Facebook

by Joe Trusty on 3:02 pm August 4, 2011

I’ve noticed an interesting trend developing; agents are adding MLS Widgets to their Facebook page. Some of the Apps being developed for Facebook are complete websites onto themselves that using clever scripting to shoehorn themselves into the Facebook Platform. Others offer sophisticated lead capture capabilities. One thing is for certain, IDX Vendors are beginning to provide Agents with a way to tap into Facebook’s 500 Million+ user base and providing home buyers with new tools to find homes inside their favorite Social Media platform. In … Read More »

Trulias new Crime Map

by Joe Trusty on 9:19 am June 3, 2011

Trulia, Inc. has released an innovative new tool that went live June 02, 2011. Crime Map gives users a birds eye view of what crime is like in the area that they’re thinking about moving to. Trulia made a genius acquisition in purchasing this new mapping technology from Movity which vastly improves their own offering. Crime Map draw it’s statistics from three separate data sources that report to most the police agencies in the country. SpotCrime, CrimeReports, and EveryBlock power the map results. View this … Read More »

5 Common Real Estate Website Myths – Debunked

by Joe Trusty on 2:50 pm June 1, 2011

1. My Brokers website is good enough Wrong! More often than not, a Brokers website does more to advertise the brokerage than any one particular agent. Many Agents have their own website, quite often more than just one. It’s entirely appropriate to create your own website and market it yourself to use as an independent lead generation tool. 2. I need a .com name It’s not a deal breaker if you can’t get a .com domain name. What you need is a short punchy domain … Read More »

Change in Google Map API Terms of Service Could Mean Big Headaches for Brokers and Vendors

by Joe Trusty on 1:07 pm May 25, 2011

In an announcement made on the Google Developers’ blog, they recently announced changes to their terms of use for the free map API that many IDX Vendors and Brokers are using. Google announced that they will begin delivering advertising inside map imagery. They will also begin limiting the number of times a free map can be displayed. This causes big potential headaches for IDX providers and Brokerages alike. First, many MLS’s don’t allow advertising to be displayed in or around their IDX data. Literally overnight, … Read More »

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