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Opportunities Realized from 20 Clarity.fm Calls

by Drew Meyers on 8:45 am January 27, 2014

clarityfm

I’ve now taken 20 calls on Clarity.fm (my profile here). There are two distinct types of people that schedule calls: Entrepreneurs in various stages of bringing an idea to light, desiring either technical help & direction or general advice around how to navigate the industry (& how to get MLS data). Agents / Brokers in need of tech recommendations, blogging & lead generation advice, and website feedback As a result of the 20 calls, I’ve realized there are 3 needs worth spending a little more time … Read More »

Is Content Marketing Sustainable?

by Drew Meyers on 10:09 am January 19, 2014

I’d urge you to read Mark Schaufer’s post: Content Shock: Why content marketing is not a sustainable strategy. There is a LOT of content on the web, with more and more created every single day. How do you stand out? Are you writing amazing content that people truly care about, or just adding to the crap online? How much does it cost you? How many people does it reach? How many people will that same content reach a year or two from now? Those are all … Read More »

The Most Impressive Local Content Effort I’ve Seen by an Agent

by Drew Meyers on 1:31 pm December 31, 2013

burlingame

Yesterday I wrote about going deep on content in 2014. Today, I found an amazing example of deep local content certainly worth highlighting. Raziel Ungar in Burlingame, CA. There are teams and brokerages scattered across the country who have done good work in the local content and video arena, but Raziel has undertaken the best content effort I’ve seen from an agent in the 8 years I’ve been involved in this industry. Take a careful look at the community pages on his site. For example, … Read More »

Going Deep with Custom Local Content in 2014

by Drew Meyers on 10:10 am December 30, 2013

I believe amazing local content is one of the best long term strategies to generating organic, high quality traffic to your site. I’ve written about hyper local blogging and the content problem (clarifying post here) multiple times. As you know from my previous writing, one option to going deep with local content is to hire a freelance writer to pump out consistent articles every single week on your site/blog. Or you can of course write all the content yourself. Who is going deep with custom local … Read More »

Confessions Of A Social Media Guru

by Robert Andolina on 6:53 am December 21, 2013

social media marketing

Matt Pattoli is the owner of Fity Social Media, a social media marketing agency that helps small & large businesses manage their social media marketing campaigns more effectively. Matt began using social media four years ago when he was a full-time internet marketer and quickly realized the power that social media holds when it comes to building brands and increasing exposure and leads. Together with his partner Grant, they have grown Fity to a global force with clients in several different countries. First, Matt, can … Read More »

A Guide for Potential Guest Bloggers at Geek Estate

by Drew Meyers on 12:00 pm September 27, 2013

guest-blogging-importance

Over the last couple months, I’ve been getting a lot of requests to guest post (via this page). I guess that means Geek Estate is doing well since others are finding it and realizing there is an engaged audience here. Yet I find myself turning down the vast majority of requests. Why? Mostly, it’s because those pitching haven’t done any research. So, I’m going to help by putting all the high level research needed in one spot. If you are interested in guest blogging at … Read More »

“Here Ye, Here Ye, Read All About it”

by Drew Meyers on 9:31 pm September 18, 2013

here ye, here ye

Marc and I were chatting this evening about the lack of substantial discussions on the web over the past few years. The discussion started off by me mentioning the brilliance I see in AirBnB’s community sourced Hollywood & Vines video – yet all you get is haters when there is a thoughtful piece about it posted, people don’t seem to think through the strategy that went into it prior to commenting. Remember the age ol saying…”Here Ye, Here Ye, Read All About It“? It’s the phrase … Read More »

Does Anyone Still use the “Ask the Broker” as an Idea Bank for Blog Content?

by Drew Meyers on 6:25 am

Ask the Broker

Everyone knows generating blog content ideas is hard for most (not all) people. I know a few brokers used to have “Ask the Broker” calls to action on their sites to help with this. Jay Thompson and Doug Heddings both had them back in the day (both still do – Jay here & Doug here). As an example of this same concept from outside the industry, a high school student in Illinois found my “impact of traveling abroad” post from several years ago, reached out to … Read More »

Do You Blog?

by Drew Meyers on 8:32 am August 25, 2013

I’d like to take a quick poll of Geek Estate readers: Do You Blog? If the answer is yes, feel free to leave a link to your blog in the comments here. Inspired by AVC [Update: If you leave a comment with a link, it'll get flagged as pending so won't show up right away. Please keep leaving the links, and I'll approve them when I can]

New Businesses in Your Farm, and the Local Opportunity

by Drew Meyers on 10:31 am August 23, 2013

Cederberg Tea House

The other day, I worked at a coffee shop right near where I used to live in Queen Anne. The old coffee shop closed down since I was there (probably a year ago), and now its under a new name and new ownership. The new name is Cederberg Tea House. I spoke a bit with the owner, who started it with her husband, and learned several things: They have been open for 2 months They are from South Africa Real estate agents come in all the … Read More »

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