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Investing in Hyper Local in 2016 (& Anyone Need a Great Local Writer in Seattle?)

by Drew Meyers on 1:09 pm February 16, 2016

I still believe hyper local is where the opportunity is for those playing the long game in real estate. It’s the only thing that no one can easily replicate. C21 Redwood Realty gets this; see here for context (behind subscription wall). What does investing in hyper local look like? Some combination of local blogging, contributing to sites such as StreetAdvisor (a consulting client of mine), and community building face to face. I still think this strategy would work. You just have to do it. I still think … Read More »

If you Seek to Become a Better Writer…

by Drew Meyers on 7:37 am October 23, 2015

….read this.

Blogging…Local Market Analysis

by Drew Meyers on 10:00 am May 19, 2015

Do you write weekly or monthly market analysis pieces on your own blog or website? If so, would you publish them elsewhere for added exposure? If not, would a place to publish with more eyeballs be enticing enough to get you to write them regularly? From Suzanne Roy: Hey!® is looking for great REALTOR® bloggers!!® and one of our News Corp sister companies is looking for a number of REALTORS® across the country who can contribute to a national feature we are developing jointly … Read More »

Pondering the Future

by Drew Meyers on 7:00 am May 4, 2015


Geek Estate was started almost 8 years ago, July of 2007. Wow, that’s a long time ago. The amount of time I’ve personally invested in this is absurd. But I’ve generally loved every second of it. As most of you know, I’ve been working on Horizon for quite some time (7 weeks on the app store, but it’s been a work in progress for over a year). Some of you know I’ve largely been bootstrapping the company with various consulting projects in the real estate industry. Some of … Read More »

Are you Sharing “YOU”?

by Drew Meyers on 8:33 pm August 12, 2014


This movie clip from Good Will Hunting (one of my all time favorites)… Reminds me of this post I wrote a couple years ago. Writing is the same way as real life. Too many people just regurgitate crap already on hundreds/thousands of websites. If you don’t share anything personal, there’s no reason to read. Are you sharing YOU? RIP, Robin Williams.

Disqus vs. Facebook Comments: Barriers, UX, and Stickiness–Which is Better?

by Sam DeBord on 10:30 am May 24, 2014

Disqus vs Facebook commenting

As someone who spends far too much time commenting on others’ writing and discussing business online, I think I have a fairly good feel for user experience when it comes to online commenting systems.  Disqus and Facebook commenting seem to be the major 3rd-party players in the commenting world right now, and they deliver very different products. Barriers To Entry It seems to me that the most successful discussions I’ve seen over the years have been on the Disqus platform.  Facebook comments seem to be … Read More »

Opportunities Realized from 20 Calls

by Drew Meyers on 8:45 am January 27, 2014


I’ve now taken 20 calls on (my profile here). There are two distinct types of people that schedule calls: Entrepreneurs in various stages of bringing an idea to light, desiring either technical help & direction or general advice around how to navigate the industry (& how to get MLS data). Agents / Brokers in need of tech recommendations, blogging & lead generation advice, and website feedback As a result of the 20 calls, I’ve realized there are 3 needs worth spending a little more time … Read More »

Is Content Marketing Sustainable?

by Drew Meyers on 10:09 am January 19, 2014

I’d urge you to read Mark Schaufer’s post: Content Shock: Why content marketing is not a sustainable strategy. There is a LOT of content on the web, with more and more created every single day. How do you stand out? Are you writing amazing content that people truly care about, or just adding to the crap online? How much does it cost you? How many people does it reach? How many people will that same content reach a year or two from now? Those are all … Read More »

The Most Impressive Local Content Effort I’ve Seen by an Agent

by Drew Meyers on 1:31 pm December 31, 2013


Yesterday I wrote about going deep on content in 2014. Today, I found an amazing example of deep local content certainly worth highlighting. Raziel Ungar in Burlingame, CA. There are teams and brokerages scattered across the country who have done good work in the local content and video arena, but Raziel has undertaken the best content effort I’ve seen from an agent in the 8 years I’ve been involved in this industry. Take a careful look at the community pages on his site. For example, … Read More »

Going Deep with Custom Local Content in 2014

by Drew Meyers on 10:10 am December 30, 2013

I believe amazing local content is one of the best long term strategies to generating organic, high quality traffic to your site. I’ve written about hyper local blogging and the content problem (clarifying post here) multiple times. As you know from my previous writing, one option to going deep with local content is to hire a freelance writer to pump out consistent articles every single week on your site/blog. Or you can of course write all the content yourself. Who is going deep with custom local … Read More »

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