Category Archives: Blogging

Are the following true statements for you? You love your city, and desire that everyone to see your city in a great light when they visit. You seek to get your branding in front of relocation buyers as early in their process as possible. If you know your city well, and any good real estate agent does, you already know what to tell friends when they ask for a few tips about how to best enjoy your city. And you likely have answered those questions … Read More »

Walk Score has always been at the forefront of delivering a digital representation of a neighborhood’s walkability to consumers.  From a standardized scoring system to interactive maps showing entertainment, dining, transit, and retail options, the Walk Score system has become a standard metric for many consumers considering whether or not they need a car for their intended relocation.  It’s also a way for the car-free local resident to find a similar neighborhood as they search for a home near work and play. Walk Score’s measures … Read More »

To Create an Internet Presence that can not only “Cast a Wide Net” and Capture an Interested Consumer, but also “Network” and Communicate with itself there is no better model than the “Hub & Spoke. However, we need to make a slight Adjustment to the “Simpler” Model and create something like this …   Either way, the “Center” or “Hub” of our Online Presence is a Blog. Not just any Blog. Although yes, ANY Blog or Website can act as a Hub, Either way, the “Center” or … Read More »

Editor’s Note: This is a guest post from the folks at Bigger Pockets. Sometimes blogging isn’t fun. It’s not often you hear that, but I’m being real here. Sometimes you sit down at the computer and just think to yourself, “I don’t want to write another word! I’m not getting anything out of it!” Perhaps you’ve been blogging for months (or years) and haven’t seen any direct return on your investment, or perhaps you’ve just started and are beginning to realize the truth that all … Read More »

I thought I was full of it.  It was a week before Christmas when everyone was preparing for the happiest season of the year, and here I was writing a scathing open letter to my home country’s President on why he should start preparing for a housing crisis. Christmas is for giving and this was the gift that I wanted to give. Granted, no fancy wrapping can hide the inconvenient truth it told. ( And I also needed some fresh inbound links. Which, thankfully, arrived … Read More »

Drew blogged about Google Author Rank back in April, and the rate of authorship markup adoption has been steadily increasing since then. It’s ridiculously easy to add the markup in WordPress and Google is dangling a pretty big carrot for us all: Better click through in the SERPs due to the nice avatar you get next to your results. Google continues to encourage the use of the tag, and very shortly, its usage will be the norm. The question is, “Why?” Everyone knows that Google uses … Read More »

High quality guest blogging is certainly a proven strategy for link building. I’ve long thought guest blogging is one of the best link building strategies you can engage in, and to be totally honest, I’m shocked more real estate agents don’t do it regularly. Where people screw it up is that they “just do it for the links” (which is beyond easy for experienced bloggers to weed out). Here is Matt Cutts’ take on the topic of guest blogging for links: [via seroundtable.com]

Have you ever got a direct message on Twitter asking you to retweet something? Did you retweet it? How about a message on Facebook asking you to like a page? Did you like it? Maybe even an email asking for an opportunity to guest-blog on your site? If you have been using social media for any length of time, chances are you have had at least one of these things happen to you. (Side note: The top 10 reasons that at least one person didn’t … Read More »

It’s not where you take things from—it’s where you take them to. So says, the late great Jean-Luc Godard, one of many influential thinkers highlighted in Austin Kleon’s “Steal Like an Artist.” I picked up the short, pithy (and visually arresting) book mostly because the list format was appealing and the sketch-figure drawings promised something new and refreshing. Little did I know that this quick read — toted by artists and influencers in the writing community — would apply so aptly to real estate, and … Read More »

This was a comment about the hyper local landscape from Greg Fischer in the TurnOn Facebook Group yesterday (moderated by 1000Watt): Yesterday, I met with two different people who are creating hyper-local media assets. One is further along than the other. Its starting to feel like a big cluster of the same information. One outfit is curating content and re-purposing/re-posting it, yet the originator (say, a local eatery) is also publishing the content regularly (happy hour specials, etc) and has their own social media/web strategy anyway … Read More »