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Category Archives: Communication

Email Updates Moved to MailChimp — For Good This Time

by Drew Meyers on 2:49 pm October 18, 2017

We’re trying the switch from Feedburner to Mailchimp again for email updates (see our 2016 try). If you’d like to subscribe / unsubscribe — or change from daily to weekly updates — you may use the following link: http://geekestateblog.us4.list-manage.com/subscribe?u=574cb0e876d9ad5ad9a640c5d&id=c36ebe5ab4 As of today, I’ve shut off Feedburner’s email updates. Questions? Concerns? Shoot me an email at drew at geekestatelabs dot com

Seller Report Card for Agents

by Drew Meyers on 7:37 pm June 13, 2017

The following question is from Ryan Gullet with EGA Homes: I am wondering if you know of any systems for seller reports where they are automated and they can give the most accurate numbers for how a listing is doing? Something that pulls from the most sources would be ideal. Where do you find the best source to give sellers accurate data on how their property is doing on all the syndicated sites? Does anyone know of any good solutions? All the portals have their … Read More »

Buyer / Seller Dashboard with Notifications and Calendar?

by Drew Meyers on 5:40 pm May 31, 2017

From Fred Glick: I am wondering if you know of any system for documents for a transaction where the buyers/sellers, etc. have a dashboard that they can look at in addition to calendar reminders? There are systems now for the mortgage biz, makes sense for real estate. Anyone from the Geek Estate community know of such a product offering?

Facebook in 2017

by Drew Meyers on 9:46 pm May 21, 2017

It’s been quite some time since I’ve written about Facebook, so wanted to touch on my thoughts on the platform in 2017 as I see it. John Battelle recently wrote a piece worth reading. You can do that here. I envy those who avoid Facebook. Why? Because FB does such a masterful job wasting my time. Lately, I seem to be falling into the trap of Facebook addiction. Open it, expect something new/cool/relevant. Scroll. Be disappointed. Open it again 10 minutes later. Why? In truth, I don’t know. … Read More »

Echo Goes Visual

by Drew Meyers on 8:45 am May 10, 2017

I received an email from Amazon yesterday… In order for the Alexa to deliver an amazing experience for many scenarios — certainly a real estate one — it needs a connected screen. Echo Show is that screen. The $229 price is a bit steep, but I’m sure that will come down a bit over time. I’m not sure what would entice me to buy another $200+ home electronics item, but it would have to be pretty compelling (unless it replaced my Apple TV). Maybe it’ll be an in-home … Read More »

A Guide to Video Emails (See How BombBomb Works)

by Seth Williams on 8:00 am January 3, 2017

Have you ever received a video email before? For most people, video emails are NOT something we see in our inboxes very often, but when they’re used properly – they can be an incredibly powerful communication tool that persuades, informs and builds trust on a level that text emails are simply incapable of doing. I still remember the first time I ever got a video email. The year was 2011 and the medium was a free website known as Eyejot (a now defunct website). At the time, … Read More »

Will the Amazon Echo (aka Alexa) Power the Future of Real Estate?

by Drew Meyers on 7:45 am December 28, 2016

I almost bought an Echo Dot for $49 this week (affiliate link), but didn’t quite pull the trigger. Earlier today in Inman’s FB group (Yes, you should attend), I came across the following demo video from Voiceter Pro (they bill themselves as the conversational search company) of the Alexa real estate app they’ve built. I don’t know about you, but it seems to be an inferior search experience to what buyers have today. Why not just pull out your iPad (or phone) and Zillow, Redfin, or Realtor.com? It would take … Read More »

Email Follow up from Live Chat

by Drew Meyers on 2:54 pm December 7, 2016

I’ve talked about live chat/messengers as a conversion tool before. Today, I came across an approach I like from Zestful as a result of Eric Marcoullier’s tweet: Notice: You don’t have to wait here to get Mat’s reply Telling the website visitor exactly what they want to hear, and prompting for an email address in the process. Smart. Is anyone taking this approach in the real estate arena? PS: I also love their approach to tackling the travel/destination activities market by tapping into existing trust groups (ie helping find … Read More »

Real Geeks Releases Facebook Marketing Tool

by Sam DeBord on 8:18 am May 5, 2016

Real Geeks Facebook marketing tool

We don’t spend a lot of money on real estate marketing, but Facebook is one place where we dabble in ads. For those of you in the Real Geeks platform or those considering it, they just released a new feature that really improves the Facebook marketing process for Realtors (Disclosure: We have multiple Real Geeks products, but are not paid for promotion or referrals). The hassle with Facebook ads on a large scale is the reproduction of campaigns over time and across different areas. The … Read More »

Conspamulations! The Waning Influence of Static Digital Messaging

by Sam DeBord on 5:19 pm April 13, 2016

Static Digital Messaging - Conspamulations! LinkedIn

I posted an update to my employment profile on LinkedIn recently. Shortly thereafter, I received a nice message from a past work associate: “Congrats on the new role! Hope you’re doing well!” I quickly thanked the sender. Seconds later, another message came through: “Congrats on the new role! Hope you’re doing well!” I shot back another thank you. It seemed odd that two connections would write the exact same phrase in sequence. Then came the third, the tenth, the 50th message. While a few savvy users had edited their … Read More »

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