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Mobile Apps, and Lack of Adoption

by Drew Meyers on 10:00 pm December 2, 2013

You come up with the greatest idea on the planet for a mobile app. It’s an amazing value add for your existing clients. Or maybe it will help you reach a whole new group of potential clients. You decide to build it. But you don’t spend what it costs to make it great. You put out a half assed app to see if people like and use it before you invest serious money. (Virtually) no one uses it. Don’t automatically make the assumption that just … Read More »

Did You Forget Your Phone?

by Drew Meyers on 10:11 am November 7, 2013

I hadn’t seen this video until just a few minutes ago…it’s worth watching. Every moment in the video happens every single day. Nothing really has to be said. The writing is on the wall. Living your life via the phone in the palm of your hand is NOT a holy grail. Did you forget your phone? Maybe next time you leave, you should… [via]

What Apps Are Fortunate Enough to be on Your “Home” Screen?

by Drew Meyers on 6:47 am September 17, 2013

For those developing apps, the “home” screen is the holy grail to be on that screen. But few apps ever make it. To the right is my “home” screen on my iPhone… No brainers: Calendar. Photos. Camera. Clock (alarm). Google Maps. Twitter. Facebook. Music. More explanation: CNN (frankly, I rarely use it). Skype (use regularly to chat with people I work with on the go). Whatsapp (talk to several friends abroad). Trello (access all my tasks for Oh Hey World). Oh Hey World (links to Gmail (clearly … Read More »

The Mobile App Craze

by Drew Meyers on 4:50 pm September 16, 2013

Helping you create an app with zero coding is what Mobile by Conduit‘s value proposition is. Yup, the app craze is on. Everyone needs an app. At least that’s what vendors want you to believe. What we’re quickly getting to, is app overload. Heck, we may even be there already. It doesn’t matter if you want your audience to consumer content or interact with you in a mobile app. It doesn’t matter if that is 2x as good as what they are doing now. As a … Read More »

What EXACTLY is Your Mobile Strategy?

by Drew Meyers on 4:27 pm September 14, 2013

You might have seen the post (poll) I put up asking what your biggest pain point in your business is. Granted, only 16 people voted – but here are the results… One thing immediately jumped out at me… If no agents or brokerages need a mobile strategy, that must mean everyone already has one, correct? So, I ask you… What exactly is your mobile strategy? Is it pay Zillow? Trulia? SmarterAgent? AgentFolio? Do what Keller Williams did and build an app platform for their agents? … Read More »

Real Estate App Idea to Ponder: Zillow Advice, Inside a Native App

by Drew Meyers on 11:16 am September 10, 2013

A drop dead simple way to ask real estate questions, and get responses from real estate experts. In an app. On Zillow’s iOS app — there is no way to ask questions in Zillow Advice. Maybe they should just package that experience into a separate app. Since Zillow Advice is a prospecting tool for agents — that enabling them to answer questions while in line at the grocery store would be a win-win. Would a Real Estate Q&A app work on it’s own? Or is … Read More »

Near Field Communication & the iPhone 5S, and Its Impact on Real Estate Advertising

by Drew Meyers on 2:45 pm August 27, 2013

It’s reported that NFC (near field communication) will be included in the iPhone 5S, which could change the game for advertising in the physical world. Read this article, and watch the video embedded below… I don’t know about you, but I see an extremely compelling potential offering on real estate for sale signs such as the one I snapped a photo of the other day in Queen Anne. NFC-enabled iPhones could forever change the way buyers express interest in a property in the real world.

Keller Williams Launches 88,000 Agent Apps

by Drew Meyers on 8:39 am August 10, 2013

Keller Williams launched a mobile search app this week, essentially creating 88,000 branded agent apps (each agent has a unique download code). Props to them for tackling mobile — but I’m not sure if this is enough. Distribution is the problem when it comes to apps, not the technology. Thinking out loud…why would a buyer use an app from their KW agent when they already likely have the Zillow, Trulia,, or Redfin app installed?

Time and Cost of Your Trip to Work – There’s an app for That

by Mark Miles on 11:46 am July 22, 2013

The average person spends 46 minutes on a typical day commuting.  That’s almost 200 hours a year in the car.  So when home buyers  ask about how long it takes to get to work, it’s an important buying factor and you need a good answer. In fact, when Krishna Malyala moved from Hawaii to New Jersey, he had the same question.  Mr. Malyala wanted to know how much it would cost him to commute from potential new homes to work.  Yet, no real estate agent … Read More »

A Trend Away from Agent Websites?

by Drew Meyers on 6:33 am July 18, 2013

We’re already seeing a slight trend of some agents and brokers not believing IDX is vital. With the continued rise of mobile, will the next trend be the demise of agent and/or brokerage websites? Before you go blast me for making such a ludicrous statement – I’ll put the caveat in that I think we are still several years away from seeing this trend truly surface. Don’t get me wrong. If I were an agent, I would absolutely have a website — and I’d invest … Read More »

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