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Saying FSBOs sell for less is misleading.

by Bryn Kaufman on 8:25 pm October 1, 2017

I read an article referencing a study on how For Sale by Owner (FSBO) sell for less. In my opinion, this is misleading because they are only looking at FSBOs that did NOT sell through the MLS. These days, most successful FSBO listings are on the MLS. They use a flat fee services that lists them on the MLS. They might also use a professional photographer for great photos, and many do open houses that are also listed on the MLS so everyone knows about … Read More »

More on MLS Networks

by Drew Meyers on 10:30 am February 2, 2017

Public MLS Statistics

I wanted to continue the discussion/dialogue about MLS networks… First, this weekend I listened to the Listing Bits Podcast episode with Michael Wurzer which touches on the staying power of the MLS. Greg Robertson and Michael both have years of MLS technology, and discuss the future of the industry (among other things). Second, Michael wrote a response to my last MLS post titled Creating MLS Networks. I definitely agree with Drew that cooperation exists independent of any particular technology, but Drew goes on to presume that … Read More »

A Reply: MLS Cooperation Creates Value for All Brokers, Not Just One

by Drew Meyers on 3:57 pm January 30, 2017

Public MLS Statistics

The future of MLS’ has been a hot topic recently, and was discussed at Inman Connect. Michael Wurzer from FlexMLS (a MLS software vendor) wrote a response titled “MLS Cooperation Creates Value for All Brokers, Not Just One” to Rob and I (and others). I’ll repost it here for your reading pleasure, and offer a few thoughts afterward. I attended the Inman Connect Conference in New York City last week, where there was yet another panel posing the so-tired question, “Is the MLS Doomed?” I’m not going to … Read More »

The Future of the MLS…

by Drew Meyers on 10:15 am January 22, 2017

Public MLS Statistics

What if… Buyers didn’t need the MLS to find homes. Zillow verified agents. Agent certifications and class hours were posted to a public blockchain. Zillow added private fields to each listing to indicate commission splits. You know, like the ones in the MLS. Those private fields were only visible to verified agents. Closing software received verification and payment from the closing, with a record posted on a public blockchain. Closing software paid agent commissions directly. Every time a transaction happened, a record of whether the … Read More »

Homesnap + Broker Public Portal

by Drew Meyers on 2:54 pm January 20, 2017

I saw the news that Homesnap and Broker Public Portal formed an equally owned joint venture. (click here for prior writing on Broker Public Portal) A few things… First, I’m still unclear EXACTLY what the goal of Broker Public Portal is? Second, is the new joint venture a FOR PROFIT initiative? Third, I ask again — why exactly will a consumer care about BPP/Homesnap? Fourth, consider the following: “HAR.com and a number of other MLSs have been able to capture a reasonable share of voice in online consumer … Read More »

Bright MLS, and a new Era of MLS

by Drew Meyers on 1:00 pm January 12, 2017

Bright MLS launched their new website… Greg’s right, it’s audacious. I like it. There’s no sense batting for a single when a home run is possible. There’s one section I question in their Our Story section: We want to empower everyone to get more out of the MLS. We want brokers to access better business and recruiting insights. We want agents and appraisers to have first access to more data. And we want to give them better tools for doing so. We want consumers to … Read More »

Should the MLS care about what their members think?

by Bryn Kaufman on 11:28 pm December 11, 2016

  For me the answer is yes! For others the answer is no, in certain situations. For example, when my MLS made a decision to give Zillow our listings, they did not do a poll to see if their members wanted this service, they just did it. My guess is those that make money from Zillow leads would want it, those that do not would not. I believe that more members do not make money from Zillow vs. those that do, so taking a poll … Read More »

BPP Selects 1000Watt

by Drew Meyers on 8:00 am July 23, 2015

It’s no secret I’m not the biggest fan of the Broker Public Portal. I really don’t see how it makes strategic financial sense, and have long thought the project will be a colossal waste of money rebuilding the exact offering that has taken Zillow 10 years – and millions and millions of dollars – to build. I don’t see a way to differentiate the product, or a sustainable way to generate organic traffic (short of the whole industry ceasing to send listings to Zillow, which I don’t see happening). But honestly, what do … Read More »

NAR – Stop wasting hundreds of millions of our money!

by Bryn Kaufman on 10:29 am May 18, 2015

NAR, start asking your members what they want before jumping headfirst into huge expensive projects. Take a survey, see what members actually need and want. After all, you are in business to support your members. RPR is an example of this. According to Inman, NAR has spent $106 million on RPR since 2009. RPR was supposed to be earning enough revenue to break even as of 3 years ago, but I believe revenue to date is under $1,000,000, so not even close. It was obvious RPR … Read More »

Why was there no vote about giving our listings to Zillow?

by Bryn Kaufman on 10:19 am April 12, 2015

My local Board of Realtors is now sending all listings directly to Zillow, and neither the Board members, nor the Directors, voted on it. If your Board voted or took a poll on the syndication issue, please let us know in the comments. Who we distribute our listings to is an important issue, and as the local Board of Realtors supposedly represents us, they should vote or take a poll on important issues like this. The funny thing with my Board is, they just polled … Read More »

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