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Local Goes Big In Google's Search Results

Literally. Google’s local listing in their search results are now larger then the organic listings. Take a look at this Google search for “Hawaii Big Island real estate.”

Google Local dominating search results

The first 7 listings are large local results with only 6 natural listings below.

The reason this search was interesting to me is because I noticed in Hawaii Life’s Google Webmaster Tools that I had lost -37% of the click throughs for this search term. As you can see in the image above, the second Local listing is for my brokerage, Hawaii Life Real Estate, but this wasn’t the case last Friday when I first noticed the loss in traffic. In fact, I was not listed in the local results at all, and my 6th place organic result was now the last listing on the page. That explains the loss in traffic!

Well, going  back to a previous blog post I wrote, Using Google Local to Leapfrog Past your Real Estate Competition, I tuned up my Google Local listing and now I’m getting more traffic from this search result then I was previously.

About Justin Britt

Justin Britt ( is Head of Innovation and Co-Founder of a little Hawaii Real Estate company. Britt oversees user interface design, SEO, programming, public relations and social media for Hawaii's 6th largest and fastest growing real estate brokerage.

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