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Google Over SEO Penalty Coming Soon

Matt Cutts speaking at SXSW
Photo rights: John Nowak, CNN

If you haven’t already began a major SEO overhaul for your real estate website based on Google’s Panda Update—now could be a good time to start.

Google doesn’t generally announce algorithm changes before they happen, but, as reported by Barry Schwartz at Search Engine Roundtable, “Google’s head of search spam, Matt Cutts, announced…that Google is releasing an algorithm update specifically to target sites over doing their SEO.”

Matt Cutts says, “We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO—versus those making great content…”

How Do I Know if My Site is Over Optimized?

To learn more about over optimization, check out this video from SEOmoz.

Note: Rand says you won’t get a penalty for this, but Google’s new update will in fact penalize your site for these practices.

If you see any of the issues reported in the video, best update your real estate site now. You only have a few weeks before the algorithm is released.

About Justin Britt

Justin Britt ( is Head of Innovation and Co-Founder of a little Hawaii Real Estate company. Britt oversees user interface design, SEO, programming, public relations and social media for Hawaii's 6th largest and fastest growing real estate brokerage.

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