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Google's Latest Ranking Factors – 1 Year After Panda

3 days after the anniversary of the Google Panda Update—G’s first algorithm targeting poor content—the search giant announces its latest algo update: Panda 3.3.

Important Google Updates

There are over 40 improvements in the latest Panda update, most noteable are:

Link Evaluation

Google says, “We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years.”

What this means?
If you’re still trading links, or participating in link building practices for the sole purpose of building PageRank and influencing Google’s search results, you’re wasting your time and money.

Improved Local Results

Google says, “We launched a new system to find results from a user’s city more reliably.”

What this means?
If you’re a local agent or brokerage, Google is helping you compete agains the big guys (Trulia, Zillow,, etc).

Spam Update

Google says, “We found and fixed some weaknesses in our spam protections.”

What this means?
If you’re still trying to spam Google—you might not be getting a penalty—but whatever you’re doing probably isn’t helping.

What’s Panda?

Not sure what the Panda update was? Here’s an infographic to help you understand what Google is doing:

The Google Panda Update, One Year Later

About Justin Britt

Justin Britt ( is Head of Innovation and Co-Founder of a little Hawaii Real Estate company. Britt oversees user interface design, SEO, programming, public relations and social media for Hawaii's 6th largest and fastest growing real estate brokerage.

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