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Google's Latest Ranking Factors – 1 Year After Panda

3 days after the anniversary of the Google Panda Update—G’s first algorithm targeting poor content—the search giant announces its latest algo update: Panda 3.3.

Important Google Updates

There are over 40 improvements in the latest Panda update, most noteable are:

Link Evaluation

Google says, “We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years.”

What this means?
If you’re still trading links, or participating in link building practices for the sole purpose of building PageRank and influencing Google’s search results, you’re wasting your time and money.

Improved Local Results

Google says, “We launched a new system to find results from a user’s city more reliably.”

What this means?
If you’re a local agent or brokerage, Google is helping you compete agains the big guys (Trulia, Zillow, Realtor.com, etc).

Spam Update

Google says, “We found and fixed some weaknesses in our spam protections.”

What this means?
If you’re still trying to spam Google—you might not be getting a penalty—but whatever you’re doing probably isn’t helping.

What’s Panda?

Not sure what the Panda update was? Here’s an infographic to help you understand what Google is doing:

The Google Panda Update, One Year Later

About Justin Britt

Justin Britt (justin@hawaiilife.com) is Head of Innovation and Co-Founder of a little Hawaii Real Estate company. Britt oversees user interface design, SEO, programming, public relations and social media for Hawaii's 6th largest and fastest growing real estate brokerage.

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  • http://twitter.com/michaelborger Michael Borger

    Great update, Justin, and nice infographic. Most people don’t understand Panda beyond a basic “Stick to good content” direction. Trading links, which can be done for just a few dollars, was a cheap way to game the system. While I admittedly don’t know enough about Panda to give it a full pass, I do appreciate its purpose of promoting local, quality content sites.

  • ZombieProphet

    Google says, “We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years.”
    What this means?If you’re still trading links, or participating in link building practices for the sole purpose of building PageRank and influencing Google’s search results, you’re wasting your time and money.

    You have absolutely no idea what link metric they are now ignoring, hence your post there is just a guess and should be stated as such.

    • http://www.facebook.com/people/Justin-Britt/540707035 Justin Britt

      Aloha ZombieProphet, you are correct. I–nor anybody else–“have absolutely no idea what link metric they are now ignoring.” The thing is, I didn’t state that I know what the link metric is. However, I am 100% positive in the statement that I did make, “If you’re still trading links, or participating in link building practices for the sole purpose of building PageRank and influencing Google’s search results, you’re wasting your time and money.” I’m not saying that these practices don’t work, I know they do because I see these practices still beating me in the SERPs. However, it will be short lived as Google is committed to getting rid of this spam from it’s index.

  • http://www.gahousehunter.com/ Georgia Homes

    ‘Google says, “We launched a new system to find results from a user’s city more reliably.”
    What this means?If you’re a local agent or brokerage, Google is helping you compete agains the big guys (Trulia, Zillow, Realtor.com, etc).’
    That’s great in theory, but I haven’t seen that to be the case in reality.

    • http://www.facebook.com/people/Justin-Britt/540707035 Justin Britt

      Interesting. I did do a search for “Fulton County real estate agents” and did not see any local results.

      In Hawaii, the local results are fairly strong.

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