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How Important is Local Content? Ask Redfin

redfinRedfin, the venerable disruptive, tech forward real estate Broker based in Seattle has made it’s first technology acquisition. Details of the deal haven’t been disclosed but it’s one of the smarter moves I’ve seen in the recently bubbly M&A activity in the RE tech space.

“We want to give folks a complete portrait of what it would be like to live somewhere new, within the house and in the surrounding neighborhood.” ~Redfin Blog

Forward thinking agents and brokers know that a huge portion of the value they provide lies in the unique perspective they have on local lifestyle and their ability to best deliver it as content. I expect we will see much more interesting developments regarding local content and technology.

About Michael Price

Mike has been involved with RE Tech and marketing since 1995 and as of Feb 2017 a Promotional Trainer at FBS, creators of FlexMLS. He is the Managing Editor, handles biz-dev for GEB and is a Steely Dan fan. LinkedIn Profile

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  • Congrats to both teams on this one. I’ve long been a fan of WalkScore; I know they will add lots of value to Redfin’s offerings over the next few years.

    • Great guys at WalkScore. I’m sure they’ll do a lot of good things for Redfin. I wonder when they start changing the backlinks embedded in widgets to point to Redfin.

      SEO is something Redfin plays hard at, and Zillow has done the same with their widgets. Have they now become a competitor? For online eyeballs, in Seattle, the answer might be yes.

  • Big fan of Walk Score, too. Hope this doesn’t mess up the Walk Score widgets I have on my site!

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