redfinRedfin, the venerable disruptive, tech forward real estate Broker based in Seattle has made it’s first technology acquisition. Details of the deal haven’t been disclosed but it’s one of the smarter moves I’ve seen in the recently bubbly M&A activity in the RE tech space.

“We want to give folks a complete portrait of what it would be like to live somewhere new, within the house and in the surrounding neighborhood.” ~Redfin Blog

Forward thinking agents and brokers know that a huge portion of the value they provide lies in the unique perspective they have on local lifestyle and their ability to best deliver it as content. I expect we will see much more interesting developments regarding local content and technology.