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Stop Touching Me, Zillow

As the head of a real estate brokerage, at some point I got onto some Zillow Account Manager’s distribution list. While I gloss over most of the pitch email I receive, today’s made me stop what I was doing and write this post. Here’s the email I got:


This is an actual email I just received

Besides the obvious copy-and-paste job (If you’re going to use a ridiculously large font, at least make the whole email the same size. And check your spelling/grammar. This is just lazy.),  did you notice the line where Zillow promises to “touch” a potential lead 15 times in 5 days?

I think collection agencies are less persistent than this. If any group tried to contact me 3 times a day for a whole work week, I would ask to talk to the CEO and personally tell him off. I would certainly never, in a million years, consider hiring that group.

I don’t know whether I’m more horrified as a potential customer who might have to endure that onslaught or as a real estate agency that might have someone badgering potential customers on my behalf.

About Ben Kubic

Ben Kubic is the co-founder and CEO of Virgent Realty, a technology-driven brokerage serving home sellers in Atlanta. In its first month, Virgent was featured in Inman News and Product Hunt, and Ben sat on the Hybrid Broker panel at Inman Connect 2015 in SF. Ben received his MBA at Harvard Business School and his B.A. and B.S. at the University of Maryland.

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