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Tag Archives: cma

Tag Archives: cma

Zillow’s House Tour Highlights, and Winning the Consumer

by Drew Meyers on 10:00 am December 22, 2017

I’ve long thought brokerages (or franchises) should place a manually created CMA on every listing in their “farm”. Publicly. Read this post from 2015 about a public marketplace for CMAs. You may have seen Zillow is testing “Home Tour Highlights” (Inman story). This is the first step to doing exactly that. Once ZG get agents leaving comments on listings they’ve visited in person — it wouldn’t be a stretch to imagine ZG asking agents to leave public CMAs on those same properties. Smart, Zillow. Smart… Here’s the industry … Read More »

Will Crowd Sourced Home Estimates Catch On?

by Drew Meyers on 8:00 am May 18, 2016

The other day I randomly looked to see if Realius still existed (see this, this, and this). It doesn’t. For those of you that never played with Realius, it was a game that allowed people to guess the value of homes. I was always a fan of the product’s potential. Like so many other startups, they could never get enough distribution to realize their potential. Yesterday, I saw the article in the Las Vegas Review Journal about the Exactimate (I’m not a fan of the branding, first … Read More »

A Marketplace for Public CMAs

by Drew Meyers on 9:45 pm June 7, 2015

We all know homeowners want to know what their homes are worth, particularly if they are selling or planning to sell soon. We know how they get the answers to that question. They either look at Zillow, ask knowledgeable friends in the industry, get an appraisal, or they contact an agent and request a CMA. Image via mainereagent.com We all know homeowners most definitely do not want to give agents and brokers their contact information to determine what their home is worth (the consumer pain point Zillow identified a … Read More »

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