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Tag Archives: community building

Tag Archives: community building

Long Term Defensibility as a Franchise with Deep, Unique Local Data

by Drew Meyers on 12:42 pm May 9, 2016

I think a lot about long term strategic defensibility when evaluating any business (& building my own). The best companies, focus on what they do better than anyone else, that is extremely hard to duplicate — and stay focused on executing on increasing that defensibility. You’ve got to build a moat to protect your castle. In the context of web and mobile assets, without a “moat”, someone will inevitably knock you off. From the real estate franchise perspective, what’s defensible about your lead generation efforts? What’s your moat? We … Read More »

Community Is Not The Goal

by Drew Meyers on 12:18 pm March 26, 2016

This is an old video I’ve watched before, but it’s worth watching again. For those that understand my commitment and investment into community, it’s no surprise why I love Jeff Turner so much. He gets community in a way virtually no one else does. Happy Saturday.

The Crappy World of Leads

by Drew Meyers on 3:35 pm March 25, 2016

From Brian’s most recent post at 1000Watt: This week I sat in a conference room with a bunch of really smart people who showed me a future without online real estate leads. It was a transcendent experience. The “online lead” has been dangled over the head of the real estate industry like a talisman since the early 2000s. It has held us in its thrall even as we saw its falsehood : 2% conversion rates, scattershot lead forms, the brutal verbs – capture, route, drip, … Read More »

Can You “Platform” Community?

by Drew Meyers on 10:51 am December 10, 2015

Arnold Waldstein wrote an interesting post the other day titled “Can you platform community?“. It’s a topic I think about non stop, given community is what I’m most passionate about enabling in this world. I KNOW community changes lives for the better, and if I had to boil down the “why am I still working on Horizon” answer, that would be the answer (the slightly longer answer is here). I fundamentally believe an agents and brokers are in the business of community building. If you don’t build … Read More »

Interview with Product Hunt Founder Ryan Hoover

by Drew Meyers on 3:37 pm June 12, 2015

Many technologists who read this blog probably frequent Product Hunt at least weekly. Mark Suster, a venture capitalist in Los Angeles whose blog Both Sides of the Table I read regularly, recently interviewed Product Hunt’s founder, Ryan Hoover. The hour long video is below, and well worth watching: As I mentioned in a comment on Mark’s blog, I believe community is the most defensible moat you can put around your business. It’s also something most companies fail at, or don’t invest at all in. Community building is actually really simple … Read More »

Revive a Neighborhood: With Imagination, Beauty and Art

by Drew Meyers on 9:04 pm March 29, 2015

I just watched a TED talk with Theaster Gates about reviving neglected neighborhoods through art. It’s worth watching: I wrote about the concept of a startup house this weekend. The motivator for building either an art hub or a startup house is the exact same: building local community. Of course, community is the long game, which is why so few people invest in it.

Fatdoor, Bringing Robots to a Neighborhood Near You

by Drew Meyers on 7:04 pm June 11, 2014

There are a ton of social networks focused on neighborhoods. Nextdoor (prior coverage) is likely the largest and most well known. Fatdoor is re-launching. With robots. Truthfully, this just makes me sigh. For those who want to connect with your neighbors with robots, you can sign up for the re-launch here. Me? Not interested. Why? I don’t believe robots improve the world. If we’re not careful, we’re going to turn into human robots who sit in front of the television and computer all day, and literally … Read More »

CloudPeeps – A Marketplace to find a Community Manager

by Drew Meyers on 10:29 pm April 27, 2014

Those that read this blog regularly, know building community is something I’m more than slightly passionate about. I’ve convinced, regardless of what industry you are in, to succeed in business long term — you need a community. If you don’t want to do what it takes to do that on your own, you should hire someone to do it. But, where can you find a trusted community builder? CloudPeeps. CloudPeeps is a marketplace to find a trusted and knowledgeable community builder to grow your business. My … Read More »

Revitalizing Urban Cores

by Drew Meyers on 11:05 am March 16, 2014

You all should read Fred Wilson’s post about Revitalizing Urban Cores. Real estate agents and brokers obviously have a vested interest in increased economic activity in your local area; more economic activity = increased likelihood residents will buy and sell more homes. This topic comes back to “community” in my mind. Cities would be smart to pick a specific lifestyle niche, and do whatever it takes to build a vibrant community around that — then let that community slowly bring their friends to the party. … Read More »

Turning Clients into Lifestyle Communities: Ongoing Communication & Engagement

by Drew Meyers on 10:50 am February 13, 2014

First, think through what your community members want. News Events Insider knowledge And they want to be connected to great… activities people professional service providers local establishments …all specific to their lifestyle. How do you deliver that? 1. Content / News. If you care deeply about something, you likely read about it in some capacity on a somewhat regular basis. Curate everything (more on that here) related to your lifestyle community inside your Facebook group, and post original thoughts on what you think about those … Read More »

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