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Tag Archives: conversion

Tag Archives: conversion

The Next Major Consumer Win in Real Estate

by Drew Meyers on 6:37 pm June 17, 2014

You may remember, Zillow’s early positioning: Find the value of any home, without giving up your contact information (or some close iteration of that). Every home owner, buyer and seller wanted to know what houses are worth. But they most certainly were not willing to give up their contact details to a real estate agent to find out. Yet, in 2006, that’s precisely the only way they could get an estimate for the value of a home. Until Zillow unlocked that data previously only available to real … Read More »

Conversion Numbers for Agent and Broker Websites

by Drew Meyers on 6:02 am July 31, 2012

I was having a conversation with a real estate agent the other day as a result of the test I ran as part of Startup Weekend Amsterdam, and we got to discussing conversion. Conversion, of course, varies depending on your goals. Generally, in a real estate context, conversion means the percentage of your web visitors who contact you by some means after hitting your home page. Ideally actually buy or sell a house with you – but that is out of the control of a … Read More »

The Importance of A/B Testing

by Drew Meyers on 5:46 pm June 23, 2012

The bottom line is that you don’t know the best way to accomplish a goal until you try several different approaches of reaching the same goal. In the web world, that process is generally referred to as “A/B Testing”. A few months ago, I created a “Recommended Technology Providers” page, and had ESM Exec Designs‘ graphic designer create several 300×250 ads to drive existing Geek Estate traffic to there. My goal was simple. Entice current agents and brokers already reading Geek Estate to look at … Read More »

300 People Looking for Housing. In One Place. On One Day.

by Greg Fischer on 1:14 pm February 23, 2012

I have the unique opportunity to present at a housing fair for a graduate university program in Fort Worth. Actually, this has been a part of Fischer Real Estate Services business development strategy for the past couple of months. Imagine this – there are large organizations in your town who hire, fire, and admit hundreds of people to their programs every year (who are in need of housing). There is no need to imagine it (unless you live in a very tiny town), this kind of regular … Read More »

#retechchat Transcript – Conversion Strategies

by Drew Meyers on 3:48 pm November 15, 2011

The topic of last night’s #retechchat was Conversion Strategies. Here is the text transcript that I saved for those who want to read through the entire discussion: Download it HERE (best to use TextEdit on a Mac from what I hear). Alternatively, you can view the discussion on TwapperKeeper under the #retechchat hashtag. Lastly, if you’d like to vote for next week’s topic – that can be done here. Hope to see you next week!

Tomorrow's #retechchat Topic — “Conversion Strategies”

by Drew Meyers on 10:47 pm October 23, 2011

Tomorrow’s topic of conversation will be “Conversion Strategies”. Given that conversion is how agents and brokers make money, it’s no surprise it is a popular topic that continues to receive votes, so we’ll cover it again. If you have questions, want to learn, or just lurk – join the conversation Monday at 6 PM PST / 9 PM EST. Remember, you can vote for future topics here. For those who want to participate in #retechchat Monday evening, there are a few options: Follow the #retechchat hashtag Add a … Read More »

Why It usually takes 18 months to make money from your real estate site

by Joe Salcedo on 6:19 am September 21, 2011

MY WIFE WILL VIOLENTLY PROTEST, but is building and marketing a successful site not unlike half of the pain and time of a full term pregnancy?  It starts with euphoria (not always well thought out), it starts growing on you, it becomes a reality, you eagerly wait for any spark of life, you look at it every morning and evening, then… there it is…*gasps*..a very young offspring that needs further care, diaper-changing and baby talk. (I had client share her life story just before signing … Read More »

"Thanks for Commenting" and Standing Out in the Crowd

by Drew Meyers on 7:49 pm September 13, 2011

It’s common knowledge that you are less likely to be remembered if you are just like everyone else. To stand out in the massive online landscape (or anywhere else), you need to be unique. On the subject of standing out in the crowd, I’m curious if anyone is using some sort of custom “thanks for commenting” page as a way to increase engagement with those visitors that go through the process of leaving a comment on your blog? I left a comment on Alexis Grant’s … Read More »

#retechchat Transcript – Online Lead Incubation

by Drew Meyers on 9:55 pm August 29, 2011

The topic of tonight’s #retechchat was Online Lead Incubation. Among other things, there was a wide range of discussion about forced registration (& lack thereof), conversion rates, and follow up strategies. Here’s a great tweet from Jeffrey Douglas that resonated with me on the topic of conversion strategies: @jeffreydouglass: You can choose to build something of value in the universe or you can choose to trap someone – both work #retechchat Being the marketer (not salesman) that I am — I’m in Jeff’s camp. Even though … Read More »

Zopim Live Chat for Lead Generation

by Drew Meyers on 12:34 pm August 24, 2011

I’m starting to hear more and more people in the real estate industry talk and ask questions about Zopim, a company specializing in integrated live chat software for use on websites. Who’s using it, and is it generating leads for you?

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