Month: May 2009

29 May Long Tail Keywords to Snag Focused Buyers

Posted at 13:52h in Keyword Advertising by Geordy Rostad

After my meeting with Zillow, a more valuable meeting may have taken place downstairs after our final handshake with the generous Zillow staff. I had a discussion with Geordie Romer of Windermere about how dominating specific obscure neighborhoods could produce hotter leads than a normal...

28 May Authority Websites Got You Down? If You Can’t Beat ’em, Join ’em

Posted at 20:12h in Google, Search, SEO by Justin Britt

The more Google relies on authority and trust to rank websites, the more we're going to see large, well financed sites dominating the SERPs (search engine results pages). Even a brokerage site with solid SEO isn't going to be able to compete across the entire...

28 May Buying Ads on Zillow

Posted at 13:54h in Impression Advertising by Geordie Romer

When I was attending Real Estate Bar Camp in Seattle I had the good fortune to meet a number of the crew at Zillow including Rich Barton, Spencer Rascoff, Drew Meyers and David Gibbons. Spencer was especially friendly and inviting and remained so even after...

26 May Checklist for Advertising an Open House

Posted at 21:51h in Keyword Advertising, Marketing by Geordy Rostad

Open houses are NOT dead. Not by a long shot. Just recently I posted on Zillow after Spencer Rascoff praised a local Realtor in his neighborhood who was working a listing very hard. Buyers and shoppers have access to plenty of information now. They want...

21 May SEO Tips for Listing Agents

Posted at 17:53h in Listings Syndication, SEO by Geordy Rostad

What is SEO? Search engine optimization. Unless you've been living under a rock for the last 4 years, you've surely heard of it...

21 May Goomzee Enables Text Message Chat Conversations Between Buyer and Seller

Posted at 15:31h in Communication, Company News & Analysis by Drew Meyers

Goomzee just announced a new next messaging marketing product called InterAct. The technology enables text message chat conversation between buyer and seller: When enabled, the InterAct feature will record additional text messages received during a specific time period and link them to the initial buyer request....

20 May Are You Syndicating Your Listings?

Posted at 16:50h in Listings Syndication by Drew Meyers

Here is a video with Greg Afarian's take on those who say "I'll pass on syndicating MY Listings". I think most of you will agree it was worth sharing to a broader audience :) More details available at ZIPVO.com. If you are not currently syndicating your listings,...

20 May RnD – "Sports Talk Radio" for Real Estate

Posted at 11:18h in Marketing by Drew Meyers

Congrats to Dustin and Rob for launching RnD this week! If you are a geeky real estate enthusiast, this new "sports talk radio for real estate" is definitely for you. From Dustin's announcement post: Are you curious what the show is going to be like? ...

15 May Hits, Visits, Page Views – What’s Important?

Posted at 10:08h in Google, Marketing, Websites by Peyman Aleagha

As real estate professionals who want to make a success of our Internet presence, we should know some of the terminology. But, we should also know how to concentrate our time and efforts on what’s important when it comes to tracking visits to, and activity...

14 May NAR Responds in DC

Posted at 14:31h in IDX, Marketing by Drew Meyers

This "Google is a scraper" issue has been all the rage the past week since it hit Agent Genius (370 comments now and coverage on a variety of blogs and forums). The issue was discussed at NAR midyear (Jay Thompson's coverage), and the MLS Committee...