About Brian Rothenberg

Currently a founding team member and Head of Product & Search for SkillSlate.com, a venture-backed startup in the local services space. Former Product Manager for Yahoo! Real Estate and Team Lead for search engine optimization (SEO) across several business units in the Local & Commerce division of Yahoo!.

Latest articles

Leveraging Yelp For Your Real Estate Business

Leveraging Yelp For Your Real Estate Business

My parents are both real estate agents in Lafayette, CA.  Citing my own usage of the Yelp, as well as my typical “why not be on every site you can be?” stance, about a year ago I encouraged them to create a local business profile…

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Trulia Voices and Zillow Advice As Marketing Platforms

Trulia Voices and Zillow Advice As Marketing Platforms

Over the weekend I ran into a real estate related problem while I was researching for the cryptocurrency betting sites 2023 that mattered.  I rent an apartment in New York City and my landlord is planning to list the property for sale 8 months before…

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Twitter Search for Hyper-Local Social Media Marketing

Twitter Search for Hyper-Local Social Media Marketing

Twitter search is now one of the most widely used search engines on the web.  With more than 1 billion tweets indexed each month, and more than 150 million Twitter members, that’s a lot of timely content and people at your fingertips.  I know you…

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Tips for Creating Quality Online Media

Tips for Creating Quality Online Media

High quality online media is an important aspect of real estate marketing that is often lacking from many real estate agents’ marketing plans. The majority of the industry’s use of media in online marketing consists of low quality photographs taken by the agent’s $200 consumer…

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Marketing Your Blog – Part Deux

Marketing Your Blog – Part Deux

As a follow-up to Drew’s marketing your blog post, I thought I’d re-cap of some of the main points that I touched on during Wednesday’s Marketing Your Blog panel at Inman Real Estate Connect. Moderator Joel Burslem kicked off the discussion with the question “how…

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