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SRE Matrix, and Recreating the Portal Wheel

SRE Matrix, and Recreating the Portal Wheel

SRE Matrix has $200 million in funding from Takeshi Sekiguchi, operating a discount model in Hawaii and San Diego, and looking to expand (see Inman). What are they doing with all that money? Building another national portal… The brokerage planned to have set up shop in…

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Zillow Digs is Monetizing

Zillow Digs is Monetizing

I’ve long been a fan of Zillow Digs. It’s been months since I’ve opened the app — but tonight I opened it up, and was surprised to see advertisements integrated into the photos. You can click any of the dots on the image, and be…

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HomeBay – Another Entrant Aiming to Lower Commissions

HomeBay – Another Entrant Aiming to Lower Commissions

The value proposition of HomeBay: THE SMARTER WAY TO SELL. Sell Your Home, Keep The Commission. Commissions, that dreaded topic most love to avoid. (read some of my prior analysis on the topic here and here). The field of those trying to get rid of…

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Swanepoel T3 Group Hires Paul Hagey as New Managing Editor

Swanepoel T3 Group Hires Paul Hagey as New Managing Editor

The Swanepoel T3 Group, residential real estate’s definitive strategic information firm, has hired award-winning former Inman News writer Paul Hagey as managing editor of its Swanepoel Trends Report and industry power-ranking list Swanepoel Power 200. Hagey will work closely with Swanepoel T3 Group Chairman and…

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Comment Marketing with Local Advice

Comment Marketing with Local Advice

Great agents have deep, deep local expertise — and an incentive to share it. Hence why I’ve long thought there is a play to be made around showcasing local experts. Zillow Advice and Trulia Voices and Localism (check this press release from 2008) used to…

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Marketers: Please, Please Stop Using the Word “First”

Marketers: Please, Please Stop Using the Word “First”

Localism says they are “the first national neighborhood-level news site!” I’m sorry, I’m calling bullshit. Ever hear of Patch? Outside.in (see here and company history here)? Blockfeed? Seriously marketers — you ruin all credibility (aka trust) by making outrageous claims you are the first to do something. 99.9% you’re lying,…

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OpenStreetView – A New Alternative to StreetView

OpenStreetView – A New Alternative to StreetView

OpenStreetView recently launched (SearchEngineLand coverage). Real estate is a big vertical for Google Maps and StreetView. For the mapping geeks out there, you should take a look. If you’d like to learn more, here’s a presentation with more of the thinking/vision: For those interested in the mapping…

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Joinery.nyc – Connecting Departing Tenants with Renters

Joinery.nyc – Connecting Departing Tenants with Renters

Yesterday I came across Joinery.nyc, another player tackling medium term rentals in NYC by connecting renters directly with departing tenants. Given how crazy broker fees are there, it’s no surprise New York City is a hotbed for startups working on medium and long term rentals — Flip…

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Nestigator – Are There Legs in Making Search More Social?

Nestigator – Are There Legs in Making Search More Social?

I spoke with Jerry at Nestigator while I was in San Francisco a couple weeks ago. Their stated value proposition: Connect Search Collaborate Nestigator lets you build your home searching dream team with your family, friends, and agent so your home search can be a…

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How to Differentiate a New Portal?

How to Differentiate a New Portal?

Can you still build a real estate search portal? Yes, absolutely. Anything is possible. That said, if you plan to build a portal and compete – you need to win the consumer (buyers), somehow. Without buyers, no one in the industry makes any money. So,…

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