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WeWork Valued at $16 Billion

WeWork Valued at $16 Billion

Based on their recent raise of $430 million at a valuation of $16 billion, it’s safe to say no real estate franchise is going to purchase WeWork. That said, I still think the brokers and franchises reading should absolutely investigate purchasing smaller regional co-working players…

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SEO Tricks for Real Estate Portals

SEO Tricks for Real Estate Portals

“SEO tricks for real estate portals” was another Google search term that resulted in finding Geek Estate this past week. That’s a topic I happen to know a little bit about, having been involved very early on in Zillow’s SEO efforts (2007-2010). SEO is an industry…

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Google Maps Focusing on Real Estate Vertical

Google Maps Focusing on Real Estate Vertical

What corporations spend money to promote/advertise is a fairly telling sign of where they are investing their money/manpower. I came across the following promoted Tweet the other day from Google Maps. “Build in neighborhood trents, market values…” makes me think they have Zillow-like home value…

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Stop Touching Me, Zillow

Stop Touching Me, Zillow

As the head of a real estate brokerage, at some point I got onto some Zillow Account Manager’s distribution list. While I gloss over most of the pitch email I receive, today’s made me stop what I was doing and write this post. Here’s the email…

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Would a Real Estate Coffee Shop Work?

Would a Real Estate Coffee Shop Work?

The other day, one term in the inbound traffic jumped out at me: real estate coffee shop I’m pretty convinced whoever was researching that is pretty damn smart. The reasons a real estate coffee shop makes sense are some of the same reasons I believe a real…

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Would a Kiva for Real Estate Work?

Would a Kiva for Real Estate Work?

There’s a number of crowdfunding startups in the real estate industry; seeming a new one ends up in my inbox every few weeks. To be honest, I haven’t really dug into many of them much. The latest one I stumbled across is Patch of Land: From what I…

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What Home Means When You Travel 9 Months a Year

What Home Means When You Travel 9 Months a Year

I’m a big fan of Zillow’s new commercials about what home means, the latest one Spencer tweeted hits a chord given the story is of “travel” (a topic I happen to care deeply about). When you travel for 9 months a year. Seriously, who does that??!!  

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The Smart Squeeze Strategy of Zillow’s Premier Agent Summits

The Smart Squeeze Strategy of Zillow’s Premier Agent Summits

I went to Zillow’s Premier Agent Summit in Seattle this week. It was a focused and well-run event, one that smartly ties in with the company’s current strategy of developing uber-Zillow-agents as its core following and revenue stream. I’ll get back to that in a…

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The StreetAdvisor Pitch to Sellers

The StreetAdvisor Pitch to Sellers

We redesigned StreetAdvisor a few weeks ago, and put a larger focus on appealing to sellers for reviews, the individuals with the largest financial interest to make their neighborhood more appealing to buyers. The pitch: “Maximize the selling price of your home by sharing what you love about your…

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Horizon Android Testers Needed

Horizon Android Testers Needed

I alluded to the fact that we’ve been working on an Android version of Horizon. We’re now starting to put our first alpha testers onto the app, and we could use more early / willing testers… Be the First to Try  

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