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The “Coming Soon” Brokerage/Franchise Network

The “Coming Soon” Brokerage/Franchise Network

While there has been no shortage of debate and discussion regarding Zillow’s new “coming soon” feature, there is one certainty: buyers want a way to find properties not yet on the market. Zillow is the largest real estate site in the United States, by a fairly large margin. And…

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Meet the Real Estate Tech Entrepreneur: Matt Ehrlichman

Meet the Real Estate Tech Entrepreneur: Matt Ehrlichman

In our latest real estate tech interview, I’m talking to Matt Ehrlichman, founder of Porch. Without further adieu, here’s a bit more from his own mouth… What do you do? My Name is Matt Ehrlichman and I am founder and CEO of Porch – the…

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When A Startup with $9M Takes Your Brand Name

When A Startup with $9M Takes Your Brand Name

You may know that I’ve been thinking about brand names a lot, due to the fact that my co-founder and I have been going through the branding exercise ourselves for the private hospitality exchange app we are building. The name we had decided on (after lots…

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“Coming Soon” & a Sellers Best Interest

“Coming Soon” & a Sellers Best Interest

Direct from Realtor.org (not .com) What does it mean to advertise a property as “coming soon”? The answer to that seemingly simple question varies among agents, brokers, MLSs, and state regulators nationwide. While the real estate industry has not agreed on a definition of “coming…

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A Lesson in (Lack of) Simplicity

A Lesson in (Lack of) Simplicity

Take a look at RealConnex. Matching Real Estate Professionals to the Right Capital, Opportunities, Services and Each Other. And the video… Frankly, I still don’t really know what exactly they do. Remember, simple is better. Boiling the ocean, and attempting to bring the whole real estate ecosystem together in…

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The Next Major Consumer Win in Real Estate

The Next Major Consumer Win in Real Estate

You may remember, Zillow’s early positioning: Find the value of any home, without giving up your contact information (or some close iteration of that). Every home owner, buyer and seller wanted to know what houses are worth. But they most certainly were not willing to give up…

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The Real Estate Experience

The Real Estate Experience

What frustrates me about this industry from time to time is that, when the discussion revolves around staging techniques, pleasing home inspectors, and other superficial gimmicks to try to sell listings, what’s being forgotten here is that to be successful in real estate, agents and…

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Realogy FWD Innovation Summit

Realogy FWD Innovation Summit

Realogy is putting on their FWD Innovation Summit this week in New Jersey… Beamly Closing Time CO Everywhere Curb Call Deductr GoConnect HouseHappy Lasso KISI Matterport Remotely Retsly Slide Bureau Smartexpose Zumper Congrats to all the participants. I’ll be anxious to see who walks away with…

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Top Tools and Techniques Real Estate Agents Use For Staying Organized

Top Tools and Techniques Real Estate Agents Use For Staying Organized

I’m a web developer, and until four months ago I knew exactly nothing about real estate technology. I was looking for a new project to work on, and met with a real estate broker who was pitching me on her idea for a checklist app…

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False Advertising, and Sunny Photos

False Advertising, and Sunny Photos

Geek Estate got one visitor the other day from searching for the following term: how to make photos look sunny in photoshop You know what? Maybe you should just show a property in it’s real state? If it’s cloudy everyday, maybe you should show the…

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