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Videos to Sell a Lifestyle

Videos to Sell a Lifestyle

Watch this video… Yes, it’s about the building and the units within it. But it’s actually peeling back the curtain to the lifestyle that goes with living in the Fuente Laureles Penthouse. I’m going to Medellin, Colombia for a month, departing a week from today. The…

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Can Art Change the World?

Can Art Change the World?

Warning: This has nothing to do with real estate technology. My friend Monica clued me into this TED video the other day, which I’ll leave you with today… So, CAN art change the world? You can learn more about the Inside Out project here.

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Product, Process & Profit

Product, Process & Profit

So you’ve recently purchased the latest product or technology that’s going to revolutionize your business. You’ve done your due diligence. Check references and are looking forward to implementation. You are excited about seeing the fulfillment of all the promises made by the sales person who…

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Trulia Releases an Open Source Java RETS Client

Trulia Releases an Open Source Java RETS Client

The coders reading, would be wise to take note that Trulia released some open source code today — the Trulia Java RETS Client. It is an open source RETS data feed importer — meaning it should vastly speed up the time it takes to start working…

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Who is Your Arch Nemesis?

Who is Your Arch Nemesis?

Virtually every individual who reaches greatness has an arch nemesis. Of course you likely think of super heroes when you hear the term “arch nemesis” (or maybe that’s just me?). Superman has Lex Luthor. Batman has the Joker. Spider-man has the green goblin. Etc. As a…

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Proto.io – A Rapid Prototyping Tool for Mobile Product Validation

Proto.io – A Rapid Prototyping Tool for Mobile Product Validation

The first step in building any technology product is to wireframe the product, and validate the concept with real people. There are a wide range of software options to handle the wireframe stage. Personally, I’m a huge fan of Proto.io, one of the crucial web…

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Top Down Design: Unique Content for Agent/Broker Websites

Top Down Design: Unique Content for Agent/Broker Websites

This is the 5th article in a series about Real Estate Websites for Brokers/Agents. What is the extra value that you can bring to the table?  This is a difficult challenge -what can you add that hasn’t been done yet? I consider Zillow to be…

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Yoga Girl Finds it First

Yoga Girl Finds it First

Realtor.com’s new ad is out… What say you? Bad? Okay? Good? Great?

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The Required Hook for Every Consumer Real Estate Startup

The Required Hook for Every Consumer Real Estate Startup

The listing. Buyers won’t come without them. Sellers won’t come if you don’t have buyers. Buyers pay everyone’s bills. The elusive listing, the hook every consumer real estate startup must focus on. If you are focused on one market, just grab an IDX or RETS…

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Top Down Design Approach: Mobile Site for Realtors

Top Down Design Approach: Mobile Site for Realtors

This is the fourth  in a series of articles about Broker/Agent Real Estate Websites. Now we dig into to the mobile design. First the Non Goals of my Mobile Site Not every page needs a counter mobile page. For the pages in need of a…

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