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Google Analytics on Zillow Profiles

Google Analytics on Zillow Profiles

This is my open letter to Zillow respectfully requesting that you add a way for me to use google analytics in my Zillow profile.  While I have countless reasons for wanting this feature, let me give you a few bullet points: Track effectiveness of activity…

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iPhone 3.0 Announced At WWDC

iPhone 3.0 Announced At WWDC

As expected, Apple rolled out several announcements regarding the iPhone. The 3.0 changes include the release of a new operating system and an entirely new phone. The new 3GS (s=speed) has many new features including voice dialing and the ability to capture and edit video…

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Twitter, Who Cares?

Twitter, Who Cares?

I recently wrote an article on which tools you should be using first to gain traction with your internet marketing efforts.  One of those tools was Twitter.  As an agent you may be asking, how can twitter help my business?  This is FAR from an…

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Is Your Agent or Broker Website "Social" and/or Personalized?

Is Your Agent or Broker Website "Social" and/or Personalized?

There was a list of the Top Twenty Open APIs and Mashup Resources for Web Developers (which i Tweeted about yesterday) published two days ago that the web developers reading this blog might find useful. Not all the APIs mentioned are specific to real estate; in…

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Personal Business, Business Personality, and Social Media

Personal Business, Business Personality, and Social Media

There is an interesting post by Rob Hahn, AKA Notorious Rob, that touches close to home for me — Personal Business, Business Personality, and Social Media: An Interview with Todd Carpenter, NAR. The issue at hand is whether people should maintain two separate personalities online…

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Long Tail Keywords to Snag Focused Buyers

Long Tail Keywords to Snag Focused Buyers

After my meeting with Zillow, a more valuable meeting may have taken place downstairs after our final handshake with the generous Zillow staff.  I had a discussion with Geordie Romer of Windermere about how dominating specific obscure neighborhoods could produce hotter leads than a normal…

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Authority Websites Got You Down? If You Can’t Beat ’em, Join ’em

Authority Websites Got You Down? If You Can’t Beat ’em, Join ’em

The more Google relies on authority and trust to rank websites, the more we’re going to see large, well financed sites dominating the SERPs (search engine results pages). Even a brokerage site with solid SEO isn’t going to be able to compete across the entire…

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Buying Ads on Zillow

Buying Ads on Zillow

When I was attending Real Estate Bar Camp in Seattle I had the good fortune to meet a number of the crew at Zillow including Rich Barton, Spencer Rascoff, Drew Meyers and David Gibbons. Spencer was especially friendly and inviting and remained so even after…

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Checklist for Advertising an Open House

Checklist for Advertising an Open House

Open houses are NOT dead.  Not by a long shot.  Just recently I posted on Zillow after Spencer Rascoff praised a local Realtor in his neighborhood who was working a listing very hard.  Buyers and shoppers have access to plenty of information now.  They want…

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SEO Tips for Listing Agents

SEO Tips for Listing Agents

What is SEO?  Search engine optimization.  Unless you’ve been living under a rock for the last 4 years, you’ve surely heard of it…  But wait,  you are in the real estate industry, right?  This is an industry that has been dragged into technology kicking and…

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