About Matthew Swanson

My name is Matthew Swanson and I’ve been in the online world right at 12 years now. I started as a web developer at Headhunter.net in 2000 working with Shane Pike. Headhunter.net transitioned as we were bought by CareerBuilder in 2002 and I worked on the plumbing and site infrastructure team building the platform for about 7 years in several different roles. Before leaving CareerBuilder in 2007, I helped to launch the CareerBuilder – Facebook partnership. I’m currently the CTO at HBN Interactive and run House Buyer Network – our service helps connect tens of thousands of distressed and motivated home sellers with our network of top tier Real Estate Agents across the US and Canada.Starting in January 2011, our sister company, HBN Media, started the build and launch of Commissions, Inc., a platform connecting brokers and agents with home seekers across the US and Canada. We provide the tools necessary to increase the quality and quantity of buyer leads for brokers and agents. Our platform helps our brokers and agents effectively and efficiently manage those leads through our innovative software and data capture technologies. If your interested, let me know.

Latest articles

Remarketing, are you doing it and if you're not, should you be?

Remarketing, are you doing it and if you're not, should you be?

That’s the question I want to put out there for everyone. In the world of PPC, there are many players. For today’s discussion, I’m going to focus on Google since they own 80%+ of the market. What’s remarketing you ask – great, glad you did….

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Facebook Privacy Scanner – Is your data going where you think it is?

Facebook Privacy Scanner – Is your data going where you think it is?

 With everyone wanting to maximize our ‘social graph’ when it comes to either building our real estate business or our personal brand, sometimes that can come with a price: privacy. Being that most everyone reading Geek Estate is on Facebook in some capacity, I wanted…

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Mobile Real Estate Tagging: Interactive 2D Barcode Reader

Mobile Real Estate Tagging: Interactive 2D Barcode Reader

I wanted to share something with you today that is really, really cool. It’s Mobile Tagging: the Interactive 2D Barcode Reader from Microsoft. What if your potential customers (both buyers and sellers) were walking around with a 2D barcode scanner in their pocket? Well, they…

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Every SEOs Dream, the ability to watch, pause and record actual user sessions

Every SEOs Dream, the ability to watch, pause and record actual user sessions

Yep, that’s right. Something right out of the Jetsons. Ok, so maybe not something Cogswell could have dreamed up, but if you’re an web analytics junkie like me, you’re going to love this tool from Clicktale for tracking user behavior on your web site. There…

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Giving Back – the sinister Triple Dog Dare

Giving Back – the sinister Triple Dog Dare

Being this movie is one of my all time favorites, I couldn’t resist the quote. This time of year, we all are beyond super busy it seems. Whether you’re trying to wrap up any closings, finalize your year end sales #’s, or maybe it’s just…

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How To: Eliminate the Guesswork from Site Design

How To: Eliminate the Guesswork from Site Design

Over the past few months, there have been several excellent summaries on website design on Geek Estate. Drew’s post talked about the 9 Essential Principles for Good Web Design and Jeff put together a great article about website design and usability and how it can…

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How to: Testing a New Site Design Without Impacting Production

How to: Testing a New Site Design Without Impacting Production

Let’s face it, there comes a time when we all want to give our site(s) a new look and feel, or a fresh paint job. Joshua wrote an excellent post about a month ago on 7 Lessons I Learned From My Real Estate Site Redesign….

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Anyone can Establish their Site as a Local Market Expert

Anyone can Establish their Site as a Local Market Expert

Today’s post is my first contribution to the Geek Estate Blog, but before I dive into the details of today’s post, I wanted to take a quick second to do an intro about my background in the online world. My name is Matthew Swanson and…

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