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Tag: Google Website Optimizer

Easy A/B Tests For Everyone

Easy A/B Tests For Everyone

A/B Testing is a way to test different headlines, calls to action, or anything else on your website with different segments of visitors.  Instead of just guessing which headline converts your visitors into clients, you actually test several version and pick the winner. Sounds great,…

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How To: Eliminate the Guesswork from Site Design

How To: Eliminate the Guesswork from Site Design

Over the past few months, there have been several excellent summaries on website design on Geek Estate. Drew’s post talked about the 9 Essential Principles for Good Web Design and Jeff put together a great article about website design and usability and how it can…

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