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How NOT to Attract Clients — A Lesson for Trannsen Information Technologies

How NOT to Attract Clients — A Lesson for Trannsen Information Technologies

There are no shortage of web design and SEO firms that rely on spamming people to find clients. Here’s a hint — spamming is NOT the way to attract clients, especially if you are a technology company. I’ve received the following e-mail from Don at…

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A Few Links for the Geeks Out There

A Few Links for the Geeks Out There

For those who like to keep up to speed with everything related to real estate technology, here are a few links worth noting: Paula Henry’s post on Agent Genius regarding the fact that MIBOR (the MLS board in Indianapolis) has classified Google as a “scraper.”…

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REonomy – Yes, They Have Some Cool Data Availabl

REonomy – Yes, They Have Some Cool Data Availabl

Announced yesterday, there is a new player worth noting in the real estate data space – REonomy.com. It’s a subscription model geared towards real estate professionals, which immediately makes it lose some of its’ appeal (to me) because I can’t look at anything without signing…

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Building the Ideal Community Information Gateway for your Community

Building the Ideal Community Information Gateway for your Community

For those interested in building a strong web presence with community information as a way to reach consumers in your area, there is a great post at MediaShift that is well worth reading that details 8 steps to building a community hub. Once again, this…

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Coldwell Banker On Location

Coldwell Banker On Location

Coldwell Banker is now on YouTube with their Coldwell Banker “On Location” channel — http://www.youtube.com/coldwellbanker — where consumers will be able to view agent profiles, walkthroughs of listings, community snapshots, and advice videos from Coldwell Banker agents. For further details, head over to Inman for…

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Zillow Launches iPhone Application

Zillow Launches iPhone Application

Effectively immediately, iPhone users can now download a free Zillow application for the Apple iPhone. I’ve been working with a pre-release version of the app over the past couple of days. I put it through its paces doing a search with my oldest daughter and…

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Century 21 Adds "Communities"

Century 21 Adds "Communities"

Century 21 just announced the new “communities” section of their website (via FoREM), which is a question and answer product allowing agents and consumers to communicate publicly (somewhat similar to Zillow Advice and Trulia Voices). In addition to the new Communities section of Century21.com, they…

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Understanding Domain Trust and Authority

Understanding Domain Trust and Authority

Thanks for the encouraging emails I got from my last post, “Creative Link Building, Real Estate 101“. One of the questions that kept coming up was, “how do you determine domain authority / trust?” To answer this question, SEOmoz has a great video about domain…

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How to Build an Authority Site From Scratch

How to Build an Authority Site From Scratch

There’s a fantastic article over on Search Engine Journal worth reading. The topic? How to Build an Authority Site from Scratch. For those of you who follow this blog closely, you probably noticed the post the other day about how Google’s algorithms have changed over…

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Google Analytics Launches an API

Google Analytics Launches an API

I haven’t seen anyone in the real estate space pick up the news of that Google launched an API for Google Analytics, so thought I’d quickly mention it to this audience in case you don’t follow Techmeme on a daily basis. You can see the…

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